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They are the ones who have identified the 5 to 10 numbers that tell the full story of their performance and obsess over those. That discipline starts with Business Analytics. Our Data Science & Business Analytics Cohort 2 is enrolling now. DM us to get full details. 🚀📩

❌ Reviewing too infrequently: a monthly KPI review for a daily operation is too slow ❌ Confusing input metrics with output metrics: measure what you can influence. 🎯 7️⃣ The best-run businesses in the world are not the ones with the most data.

6️⃣ The most common KPI mistakes I see: ❌ Tracking too many KPIs: if everything is important, nothing is ❌ KPIs that cannot drive action: what do you DO when this metric drops? ❌ No owner: every KPI needs one person accountable for it

🔧 Tactical KPIs: team or project level (e.g. Email CTR, Support Ticket Resolution Time) Each level feeds the one above. Misalignment here is how companies measure themselves into irrelevance. 📐

🏛️ Strategic KPIs: board and C-suite level (e.g. Annual Revenue Growth, Market Share) ⚙️ Operational KPIs: department level (e.g. Customer Satisfaction Score, Cost per Acquisition)

📌 Relevant: does it connect directly to a business goal? 📌 Time-bound: does it have a defined review period? If your KPI fails any of these it needs rethinking. ✅ 5️⃣ The three levels of KPIs every organisation needs:

Vanity metrics make you feel good. Actionable metrics make you better. 🔑 4️⃣ How to design a good KPI the SMART test: 📌 Specific: does it measure one clear thing? 📌 Measurable: can you actually track it consistently? 📌 Achievable: is the target realistic given your context?

3️⃣ Vanity metrics vs actionable metrics: 📊 Vanity: Total website visits 💡 Actionable: Conversion rate from visit to purchase 📊 Vanity: Number of app downloads 💡 Actionable: Day-30 retention rate 📊 Vanity: Revenue (total) 💡 Actionable: Revenue per customer segment

❌ Not a KPI: Number of Instagram followers unless growing your audience IS the strategy The "Key" in KPI is doing a lot of work. Most metrics are just... metrics. 🎯

2️⃣ What is a KPI and what is NOT a KPI? A KPI (Key Performance Indicator) is a metric directly tied to a strategic goal. ✅ KPI: Customer Churn Rate because retaining customers is a core business objective

1️⃣ Every business tracks metrics. Website visits. Follower counts. Email open rates. Revenue figures. But here is the uncomfortable truth: Most of those metrics are not telling you anything useful. KPI design is the art of measuring what actually matters. 👇

Most Companies Measure Everything. The Best Companies Measure the RIGHT Things. Here's the Difference. 🧵