FROM CART TO CONCERT SEAT
Your next grocery run could land you front-row (or at least same-room) access to your favorite OPM artists.
Happening July 11 at the Araneta Coliseum, Puregoldโs OPM Con Generations will bring together a powerhouse lineup: SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and Xonaraโall in one night of pure Pinoy music energy.
But hereโs the twist: you donโt need to buy a concert ticket the usual way.
Starting June 12, Puregold is rolling out its signature ticket redemption program, where Aling Puring and Perks members can score free tickets through qualified single-receipt grocery purchases at participating stores nationwide.
Yes, your grocery cart might just double as your concert pass.
โEvery year, we look forward to seeing the excitement that OPM Con brings to our customers,โ said Ivy Hayagan-Piedad, senior marketing manager of Puregold Price Club, Inc. โWe know that OPM is more than just music for many Filipinosโit is part of our identity, woven into our memories, milestones, and everyday lives.โ
The process is simple but strategic. First, secure a queueing number for your preferred ticket tier because this locks in your slot. Then do your shopping and meet the required minimum spend. Once done, head to the redemption booth with your receipt, queueing number, and membership card to claim your ticket.
Minimum purchase amounts vary depending on the section, from โฑ2,500 for General Admission to โฑ8,500 for VIP Standing. Each qualified transaction earns one ticket, with a maximum of two per member for the entire promo period.
So, plan those grocery runs wisely.
According to Hayagan-Piedad, the experience is meant to start long before the concert itself. โThrough our ticket redemption program, even a regular grocery trip can become the beginning of a memorable fan journey, bringing friends and families closer to the artists, songs, and communities that mean so much to them,โ she said.
For those outside Metro Manila, Puregold is also introducing a limited Regional Fan Pass, giving more fans across the countryโand even abroadโa chance to be part of the experience.
One thing to keep in mind: tickets are non-transferable and not for resale, and theyโre expected to move fast across all tiers. So, if youโve got your eye on a specific section, showing up early is key.
If your pantry needs restocking, you might as well get a concert out of it.
For updates, follow Puregold on Facebook, Instagram, X, TikTok, and YouTube.
#OPMConGenerations #Puregold #SupportOPM #SB19 #BenAndBen