If you control the FEED, you control the FIELD.!! TVK seems to have understood this before most traditional parties. And Vijay’s first cabinet list proves it. >> S. Keerthana being made a minister is actually a huge political statement. She didn’t rise through family background or years of traditional politics. She came from political consulting, campaign strategy, data analytics and digital election planning. During the 2024 Andhra Pradesh elections, she played an important role in designing digital and electoral strategies for TDP. Campaigns like “Super Six” were not just slogans - they were carefully structured outreach models backed by data-driven planning and targeted communication. That experience clearly mattered. >> Then comes R. Nirmal Kumar. He became one of the strongest digital voices behind TVK’s rise online. From narrative control to social media mobilisation, he helped build TVK’s digital identity at a time when many dismissed the party as just another fan movement. And TVK rewarded both of them with cabinet posts. That changes the message completely. Most parties still treat social media teams like background workers meant only for trends, posters and online fights during elections. TVK treated them like actual political assets. Because today: • Reels shape opinions • Memes shape narratives • Clips create public mood • Algorithms decide visibility • One viral moment can do more than 100 rallies Politics has fully entered the content era. TVK realised what many others are still buffering on: The future of politics isn’t just on the STREETS anymore. It’s on the SCREENS too.