रायपुर के शंकर नगर स्थित अशोका टॉवर चौक पर लगा 3D मोशन बिलबोर्ड इन दिनों लोगों के आकर्षण का केंद्र बना हुआ है। अनोखे विजुअल इफेक्ट्स वाले इस हाईटेक विज्ञापन को देखने राहगीर रुकने को मजबूर हो रहे हैं। @RaipurDistrict #VayamCG #Raipur #ShankarNagar #AshokaTowerChowk #3DBillboard #MotionBillboard #DigitalAdvertising #OutdoorAdvertising #3DAdvertising #InnovativeMarketing #TechInAdvertising #VisualEffects #Türkiye #LaGranjaVIPPerú #GodMorning‌Sunday #स्पेशलट्रेन #BasantKhedia

Death of Advertising agency is near The Impact of AI on Traditional Advertising Agencies: A Paradigm Shift Over the last five years (2019–2024), AI and digital tools have profoundly reshaped traditional advertising agencies like **WPP** and **IPG (Interpublic Group)**. What was once a creative-first industry is now being driven by data, automation, and measurable outcomes. ## 🔍 1. From Creative-Centric to Data-Driven Marketing Agencies used to thrive on storytelling and big ideas. Today, clients demand **performance-driven marketing** that can be tracked, optimized, and proven. AI enables: - **Personalization at scale** - Real-time campaign optimization - Predictive analytics ### On WPP & IPG: - Both agencies have invested heavily in **data science and programmatic media capabilities**. - WPP launched **Applied Intelligence**; IPG created **Kinesso**, its dedicated data and tech arm. ## 🤖 2. Automation Is Replacing Routine Tasks Tasks like copywriting, design, media buying, and A/B testing are increasingly automated using tools like Jasper, MidJourney, and platforms like Google DV360 or The Trade Desk. ### On WPP & IPG: - Teams are shifting focus from execution to **strategic oversight**. - Clients now question high agency fees when they can use cheaper AI tools directly. > 📌 Result: Less “doing,” more “thinking.” ## 🧠 3. Rise of In-House and Tech-Driven Marketing Big brands like P&G and Unilever are bringing marketing in-house or relying on tech platforms directly. They’re hiring their own data scientists, UX designers, and growth marketers. ### On WPP & IPG: - To stay relevant, agencies are offering **full-stack services** — blending creative, tech, and consulting. ## 💼 4. Mergers, Acquisitions, and Restructuring To keep up with the pace of change, agencies have had to buy their way into new capabilities. ### On WPP & IPG: - WPP acquired firms like **Satalia (AI)** and **Hogarth (automation)**. - IPG strengthened Kinesso by acquiring analytics and data companies. The IPG ## 📊 5. Demand for Transparency and ROI Clients want AI enabled better tracking, attribution modeling, and performance-based campaigns. --- ## 🌐 6. Competition from Consultancies and Tech Platforms Firms like McKinsey, Accenture, and even Amazon and Google are entering the marketing space, combining data, tech, and consulting. - ## 🧭 Future Outlook (Next 5 Years) Key trends shaping the future of advertising include: 1. **AI embedded at every stage** — from ideation to execution. 2. **Creative-AI collaboration**, not replacement. 3. **Hybrid consultancies** combining tech, data, and creativity. 4. **Ownership of customer identity and data** becoming critical. #Advertising #AI #FutureOfMarketing #AdTech #WPP #IPG #DigitalTransformation #ChaiKreative #KewalKapoor #Marquez #ChronicleOfADeathForetold #MediaPlanning #ProgrammaticAdvertising #DataDrivenMarketing #AgencyLife #MarketingStrategy #TechInAdvertising #AgencyEvolution

Advertising’s changing fast! 📈 From tech disruption to influencer power, agencies must adapt or fade out. Learn more about surviving the shift. 🚀  Read more- thedailyeye.info/thought-box… #AdvertisingTrends #MediaDisruption #TechInAdvertising #MarketingRevolution  @elonmusk

Ever wondered how digital billboards work? Unlike traditional ones, they can display dynamic, rotating ads that adjust in real time. Perfect for fast-moving Kenyan businesses! #TechInAdvertising #OOHMarketing

Bremworth ‘Crafted feels different’ campaign. TVC. Ai generated video. Broadcast NZ. The idea. Bremworth Carpet Rugs are crafted for more than the feel, but the feeling. Living on Bremworth’s NZ Wool Carpets Rugs creates a multi sensory, personal and abstract experience. Bremworth’s benefit extend beyond just the physical. Their crafted NZ Wool materials evoke a feeling inside your home and within you, emotionally and spiritually. ‘Crafted feels different’ takes the ‘feel’ to another level – elevating Bremworth wool to something else. Instead literal product benefits the campaign celebrates personal experiences connected to living on wool. The TVC The grand, cinematic TVC captivates viewers with a visual symphony that mirrors the emotion Bremworth evokes. Traditional filming techniques alone couldn't capture this essence, AI video generation was used to materialsie the intangible feelings of wool. The ‘Crafted feels different’ campaign is now across NZ television networks, TV on demand and digital media platforms. #AIVideo #WoolCampaign #NewZealand #Advertising #InnovativeMarketing #DigitalAds #CreativeCampaign #TechInAdvertising #Runwayml #WoolIndustry #MarketingInnovation #AIAdvertising #CampaignStrategy #ExploreNZ #SmartMarketing #ai #FutureOfAdvertising

Dr Sangeetha Rajesh, Assistant Professor - Data Science and Technology, K J Somaiya Institute of Management, authored an article titled, 'Click, Connect, Convert: Unravelling the Mechanics of Computational Advertising', which was featured in TimesTech (@TimestechBuzz). Click on the link below to read the entire article: bit.ly/49QOizc The article discusses the evolution of Computational Advertising through AI technologies, emphasising personalised consumer engagement. Dr Sangeetha explores AI's impact on Content Creation, Dynamic Targeting, and real-time Bidding. She highlights the importance of Ethical Practices for responsible and effective AI-driven advertising in today's ever-changing landscape. #KJSIM #KJSomaiyaInstituteofManagement #MBA #FacultyInNews #ComputationalAdvertising #GenAI #EthicalAdvertising #TechInAdvertising

AI will offer much creative opportunity if we can let go of old habits. #TechInAdvertising bandt.com.au/advertising/tom…