I had a client once who was terrified of sending too many emails.
Because once a month, if that, someone would unsubscribe with a little note: āyou email too much.ā
And that one message would haunt him, like heād done something wrong.
So I reminded him about the other numbers:
1/ The number of daily sales those same emails were bringing in.
2/ The money hitting his account every single day from people who were happy to buy.
2/ The weekly thank-you emails that came in every week, from customers telling him his product made their life better.
So he had one occasional unsubscribe on one side, a pile of happy buyers on the other.
But guess what, it didnāt matter.
The one unhappy guy lived rent-free in his head, and the thounsands of satisfied customers may as well not have existed.
This angers me for two reasons.
First, it hurts the seller because heās not making as much money as he could.
And it shows he somehow resents money. Maybe he feels guilty or ashamed or both. Which is cuck behavior.
Second, it hurts potential buyers.
Because every email he was afraid to send was a customer who would have benefited from his product but never heard about it.
These people stayed stuck with the problem he could have solved for them, while he protected the feelings of someone who was never going to buy.
Thatās what I can't stand about the fear of selling: it looks like humility, but itās the opposite.
Youāre putting your own comfort above the people youāre supposed to help.
So if you believe in what you sell, sell it like you mean it.
Send the email.
Make the case.
Ask for the sale.
Itās not being pushy. Itās the most generous thing you can do for the person you can actually help.
Anyway, hereās me selling you something with ZERO shame.
I wrote a book called Quiet Persuasion.
Itās about how people decide to buy: how desire builds, why they say yes, and how to sell like you mean it without feeling like a grifter.
I could list everything thatās in it, but the people whoāve read it do a better job of that than I do.
A few of them have called it āthe book they wish theyād had when they started,ā one of them being a 20-year government contractor who taught persuasion and interrogation techniques for a living.
So either itās that good, or a lot of smart people are wrong at the same time.
Your call.
Linkās below.
Buy it.
See?
Not hard.