📊 Marketers, are you measuring your campaigns for success?

Captez la demande, ne la plafonnez pas : pourquoi votre marketing a besoin d’une courbe de saturation business.google.com/fr/think… via @ThinkwithGoogle

Welcome to the era of the Brand Systems Architect 👷 Constantly stuck in approval meetings? Harvard Business School senior lecturer and digital pioneer David Edelman says forcing marketing leaders to act as final gatekeepers is a broken process. Discover how brands like @Target and @MDLZ are embedding their guidelines directly into AI tools to eliminate bottlenecks and empower their team 👉 goo.gle/3QBmMSb

By adopting a data-driven approach, @Genentech is fueling a new era of accountability and transparency. Learn how to apply clinical rigor to your own media measurement: goo.gle/4edWJIm

Innovation is in @Genentech’s DNA — whether they’re looking at a molecular structure or a media plan 🧪 🧵See how the biotech giant is using Google’s Meridian to move beyond gut feelings and transform marketing into a data-driven laboratory ↓

“People don’t want a list of blue links. They want to be guided to the right answer or decision.” Shaifali Nathan, Senior Director, Ads marketing and insights APAC, shares her take on how search has evolved in format and functionality. Queries from users are now longer, more open-ended, and more conceptual. The takeaway for brands? 👉 The way users search has changed, and they’re open to being guided to a decision. It’s time to think about delivering true, in-feed value that answers complex questions right where the audience is.

📣 Marketers, if your creator ads look like ads, you’re doing it wrong. 🧦 By moving beyond traditional media buying and embracing radical creative trust with @YouTube creators, @Bombas built a scalable engine of authentic storytelling that drives real business impact. ▶️ Watch the video to see why leaning into the ridiculous is a win for your brand. 🔗 More on how Bombas scaled authenticity: goo.gle/4xiwAkx

Agentic AI isn’t just changing how marketing gets done — it’s changing how marketers define themselves ⚙️ The real shift? Moving beyond prompts and pointed solutions and focus on designing the workflows and guardrails to become agentic AI systems thinkers. Explore more here → goo.gle/4upuCfK

"New research from Boston Consulting Group (BCG) reveals that the “4S behaviors” defining today’s consumer experience... have fundamentally reshaped how people discover and engage with brands." @ThinkwithGoogle buff.ly/HbNEYVH

I have to learn to keep my mouth shut 🤣 Get the real secrets tomorrow #GoogleMarketingLive @GoogleAds @ThinkwithGoogle Sign up here: googlemarketinglive.com/digi…

Smart stuff!

Convaincre sa direction financière : 9 arguments pour faire valider son budget business.google.com/fr/think… via @ThinkwithGoogle

Écran TV, IA et créateurs : le triptyque gagnant des marques sur @YouTube business.google.com/fr/think… via @ThinkwithGoogle

And that's a wrap! 🎬 I always love working with @ThinkwithGoogle. I learned so much about AI and the creator economy. And it’s always a pleasure talking with Google’s Sean Downey and diving into the heart of the creator economy with @YouTube’s Kevin Allocca.  If you’re late to the party, now is the perfect time to catch up on both conversions: youtube.com/playlist?utm_sou… #ad

While reading business.google.com/en-all/t… from @ThinkwithGoogle two things stuck: Travel is shifted from a luxury choice to a near-universal behavior! and AI will increasingly drive discovery, personalization, and booking, highlighting the need for travel brands to optimize their content and data for AI-driven systems Both are so true.

As someone who has dined at Jeffrey Epstein’s house—the timing is interesting to see you virtue signaling right now…

The @thinkwithgoogle team put me in the hot seat!  Check out our new season, where we explored the future of Search and how YouTube continues to shape our culture! Be sure to watch both now! youtube.com/playlist?utm_sou… #ad