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33.7 million customers. One breach. $1.2 billion in damage control. Last November, South Korea's largest retailer, Coupang, publicly announced the exposure of the personal data of 33.7 million customers, equivalent to nearly two-thirds of the country's population. The CEO resigned in December. Korean authorities launched investigations. Customer trust…built over years…evaporated overnight. This is the brutal asymmetry of trust: Trust is earned in DROPS and lost in BUCKETS. Every kept promise, every honest conversation…each commitment honored represents deposits into the ‘trust account.’ The thing is, just like consistent small money deposits into a bank account, it takes time for these deposits to compound and accumulate—they’re drops in the bucket. One significant breach? The bucket tips. It took Coupang 15 years to build its customer base. With a single breach, it immediately lost nearly a million daily active users. The stock price dropped by 17%. Years and years to build—destroyed in a heartbeat. This is how trust works. It’s true in business, in families...in every relationship and interaction between human beings. 🎯 GO HERE to discover the First Principles (the 4 C-s) of TRUST: amzn.to/3JViilO #Leadership #HumanPerformance #PPIMethod #Trust #Integrity #TimAutrey #7NaturalPrinciples #Coupang
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Life begins… One of the greatest challenges we face is our desire for comfort. In this episode of the Principles Podcast, Tim and Suzette break down WHY this is so and HOW to get beyond it. 🎧Listen here: bit.ly/4hY4Ev8 #PrinciplesPodcast #KeyInsights #TimAutrey #SuzettePare #PPIMethod #ComfortZone
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Wisdom can only begin… Knowledge is terrific; however, once you begin to think you ‘know’ more than you do, you’re crossing that dangerous threshold from confidence to over-confidence. Wisdom only approaches when you’re willing and vulnerable enough to ask questions. 🎧Listen here: bit.ly/4hY4Ev8 #PrinciplesPodcast #KeyInsights #TimAutrey #SuzettePare #PPIMethod #Wisdom
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The PRINCIPLES Podcast is back! Tim and Suzette are back in the studio, unraveling the Key Insights of Principle-Based Performance. Join them as they explore Key Insight #1: All progress begins by telling the truth… 🎧Listen here: bit.ly/4hY4Ev8 #PrinciplesPodcast #KeyInsights #TimAutrey #SuzettePare #PPIMethod #Progress #Truth
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George Lois said, “Creativity and imagination can solve almost any problem.” In Tim Autrey’s ‘The 7 Natural Principles of Human Performance’, Respect and Belonging explain why: people innovate when they feel safe to be seen. Leaders who listen unleash imagination. 🔭 Whose idea could change your world today?amzn.to/3JViilO #Creativity #Innovation #Leadership #PPIMethod #TimAutrey #7NaturalPrinciples
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If your principles shift based on who’s in charge, you have no Principles. Integrity requires standing steady when pressure mounts. amzn.to/3JViilO #Leadership #Integrity #7NaturalPrinciples #PPIMethod #TimAutrey
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A new order of things… "…there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” From “The Prince” by Niccolὀ Machiavelli (1513) The “new order of things?” amzn.to/43BMj0M #CultureChange #Machiavelli #NaturalPrinciples #Courage #TimAutrey
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In Naval Nuclear Power School, we solved endless energy calculations. I was (and remain) amazed and amused by a concept interjected into those calculations using the letter “s.” It was necessary to make the math work (my amusement). “s” stands for “entropy,” (the basis for the Second Law of Thermodynamics). My macro-understanding of this Law? The entire universe is ultimately disintegrating into chaos. Comforting, right? As my understanding of human & organizational performance (HOP) grew, I became acutely aware that entropy isn’t confined to power plants and energy calculations. It’s very much alive and well in teams and organizations, irrespective of size or industry. I call it “Organizational Entropy.” You might be more familiar with the terms “drift,” and “accumulation.” Go here to discover HOW to overcome it: bit.ly/3ZTsNug #PPIMethod #TimAutrey #Entropy #Chaos #HOP
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⚡ “Life doesn’t give purpose. We give life purpose.” – The Flash There is nothing more engaging or motivating…nothing that imparts greater internal commitment…than a strong sense of purpose. At the upcoming PPI Certification SUMMIT, you’ll learn HOW to infuse purpose into culture, elevating team member ownership and the results that go with it. 👉 Final seats available: bit.ly/41NA5SD #PPISummit #HumanPerformance #LeadershipWisdom #TimAutrey #PPIMethod #TheFlashWisdom
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⚡ “Life doesn’t give purpose. We give life purpose.” – The Flash And living our lives — running our teams and organizations — based on a simple handful of principles is how purpose is ultimately discovered and leveraged. 👉 Discover how purpose aligns with trust, respect & justice: amzn.to/3JViilO #HumanPerformance #7NaturalPrinciples #PPIMethod #TimAutrey #TheFlashWisdom
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🤖 “Heroes are made by the paths they choose.” – Iron Man The full and original quote is: "Heroes are made by the paths they choose, not the powers they are graced with," which originates from the 2012 young adult novel “Everneath,” by Brodi Ashton. As a leader at any level, there’s only one person who can choose your path: YOU. Each of us chooses our path day by day, interaction by interaction. Those who choose wisely based on sound principles…WIN. At the upcoming PPI Certification SUMMIT, you’ll discover simple principles that will elevate your path toward simplicity and sustainability. 📍 Your next Opportunity: Oct 19–24, Raleigh, NC. 👉 Registration CLOSES in the next few days: bit.ly/41NA5SD #PPISummit #TimAutrey #PPIMethod #IronManWisdom
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🤖 “Heroes are made by the paths they choose.” – Iron Man Choice defines leadership. Progress isn’t automatic—it’s chosen. 👉 Build principle-based paths forward by grabbing your copy of ‘The 7 Natural Principles of Human Performance’ HERE: amzn.to/3JViilO #LeadershipWisdom #7NaturalPrinciples #PPIMethod #TimAutrey #IronManWisdom
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⚔️ “Which will hold greater rule over you—your fear or your curiosity?” – Wonder Woman Your answer to this question contains the seeds of HOW to inspire positive change amidst conflicts, overwhelm, and personal doubts. At the upcoming PPI Certification SUMMIT, we help leaders move past fear-driven defenses into proactive, curious, powerful offense. 👉 Registration CLOSES in the next few days: bit.ly/41NA5SD #PPISummit #TimAutrey #PPIMethod #WonderWomanWisdom
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⚔️ “Which will hold greater rule over you—your fear or your curiosity?” – Wonder Woman Fear blocks progress. Curiosity opens the door to innovation & belonging. 👉 See how leaders leave fear in the rearview and channel curiosity into transformation by grabbing your copy of ‘The 7 Natural Principles of Human Performance’ HERE: amzn.to/3JViilO #7NaturalPrinciples #LeadershipWisdom #PPIMethod #TimAutrey #WonderWomanWisdom
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🌊 “How is never as important as why.” – Namor (ruler of Talokan) Another take? “Those with a strong enough WHY will figure out the HOW.” – Bill Walsh The PPI Certification SUMMIT is built on WHY, which lies at the core of people’s choices, actions, and behaviors. When you effectively embrace and influence the WHY’s, you transform performance. The HOW follows naturally. 👉 Registration CLOSES in the next few days: bit.ly/41NA5SD #PPISummit #TimAutrey #PPIMethod #NamorWisdom #BillWalsh #StartWithWhy
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🌊 “How is never as important as why.” – Namor (ruler of Talokan) ‘The 7 Natural Principles of Human Performance’ agrees: the WHY drives choices, actions, behaviors, and results. 👉 Learn why aligning WHYs creates sustainable performance, and HOW to make it happen: amzn.to/3JViilO #7NaturalPrinciples #HumanPerformance #PPIMethod #TimAutrey #NamorWisdom
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🕷️ “With great power comes great responsibility.” Responsibility is honored by doing right things in right ways. Leaders who build on principles anchor in trust, reduce errors, and drive sustainable gains. At the upcoming PPI Certification SUMMIT, you’ll learn that real power isn’t about control—it’s about principle-based responsibility. 👉 Registration CLOSES in the next few days: bit.ly/41NA5SD #PPISummit #HumanPerformance #CultureTransformation #PPIMethod #TimAutrey #SpiderManWisdom
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🕷️ “With great power comes great responsibility.” —Spider-Man Power alone can either build or destroy teams. A proper balance between control and self-control transforms performance. 👉 ‘The 7 Natural Principles of Human Performance’ shows HOW to balance power to build trust & ownership: amzn.to/3JViilO #7NaturalPrinciples #PPIMethod #TimAutrey #SpiderManWisdom
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🔥 Rules 01–04: Keep it Simple. Focus on W.I.N. Be Consistent. Go the Distance. At the PPI Certification SUMMIT, these aren’t theory—they’re your playbook for rapid, sustainable performance improvement. 📍 Next PPI Certification SUMMIT: Oct 19–24, Raleigh, NC. Check out the details and Register HERE: bit.ly/41NA5SD #PPISummit #PPIMethod #HumanPerformance #TimAutrey
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