Maybe they’re researching vaccines — dead viruses injected to build immunity. But food isn’t pharma. Hygiene isn’t optional. Consumers deserve nutrition, not entomology experiments. 🚨 #FoodSafety

Extra Protein hai woh

🚨So many consumers are complaining about @trueelements product quality issues despite their claims. They ADVERTISE: "0% chemicals, 0% preservatives, 0% added sugar, 100% real, nothing artificial, Clean Label certified" What action has @fssaiindia taken? Have you TESTED if these advertised claims are actually true in their products? Multiple complaints on ConsumerComplaints.in (3/5 rating) & MouthShut. WAKE UP! 🛑 Consumers deserve truth. #ConsumerComplaint #TrueElements #FSSAI #FoodSafety #CleanLabel

May be it's chinese verint protin Bar 🤔 @fssaiindia 's silent speak louder that no fssai terms and conditions followed in this Brand's "protein bar" manufacturing unit .

@trueelements There was a dead bug found in your protein bar. This is a serious hygiene concern and health hazard. @BandBajaateRaho @consumerforum_ @jagograhakjago @trustified @TrustifiedIndia

Ashamani Enterprises Bhubaneswar Odisha has been requesting pickup of expired stock worth ₹1.28 lakh for over 2 years. Multiple emails sent, but no resolution yet. Kindly arrange pickup and settlement urgently. @trueelements @MaricoLimited

Emergency 🚨🚨🚨 I have found literally a moving worm inside my product which i had ordered from swiggy Instamart 😭😭🙏🏻 Order num is 238520344986327 @SwiggyCares Just check video .. what if i consumed them before checking???? Scary 🤢 @trueelements @jagograhakjago Pls help

@SPEAK4Consumer Thanks for filling the details, our team will get back to you in 6-12 hours with an update. -Devasena

@SPEAK4Consumer Kindly fill the details in the given link, our team will get back to you in 6-12 hours with an update. -Devasena

Marico isn’t on an 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐬𝐩𝐫𝐞𝐞. It’s executing a 𝐃𝟐𝐂 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤.⁣🛍️ In early 2026, the FMCG giant acquired:⁣ ⁣ • 93% of 𝟒𝟕𝟎𝟎𝐁𝐂 𝐟𝐨𝐫 ₹𝟐𝟐𝟔.𝟖 𝐂𝐫⁣ • 60% of 𝐂𝐨𝐬𝐦𝐢𝐱 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐟𝐨𝐫 ₹𝟐𝟐𝟔 𝐂𝐫⁣ • 75% of 𝐕𝐢𝐞𝐭𝐧𝐚𝐦’𝐬 𝐒𝐤𝐢𝐧𝐞𝐭𝐢𝐪⁣ ⁣ But this strategy started back in 2017 with Beardo - and follows a clear minority-to-majority, founder-first approach.⁣ ⁣ Instead of full buyouts, Marico backs founders with capital, distribution and backend synergies - while keeping brand independence intact.⁣ ⁣ The results?⁣ ⁣ Beardo scaled from ₹80 Cr to ₹214 Cr.⁣ Plix has crossed ₹500 Cr.⁣ ⁣ And Marico is now targeting ₹1,000 Cr ARR from its D2C business in FY26.⁣ ⁣ Different brands. Shared scale. Long-term compounding. @MaricoLimited @trueelements @JustHerbsIndia #Inc42 #D2C #retail #acquisition #merger #startups #Indianstartups #business

Dirrty packaging, Date of expiry and manufacturing completely worn off, this is how the @trueelements @purugupta @sreejithmoolayl products are being delivered by @letsblinkit @albinder @deepigoyal

He runs a ₹95,000 crore FMCG giant. The scale is staggering. The reinvention is constant. The distribution depth is almost impossible to replicate. Every 5 to 10 years, the business has reshaped itself. From a largely single-brand company to a diversified consumer platform across foods, wellness, premium personal care, and digital-first brands. Yet one thing never changed. The founder’s mindset. Professionalised, but never bureaucratic. Entrepreneurial, but deeply disciplined. That philosophy was set early. This is a company built by @hcmariwala Yes, I am talking about @MaricoLimited @hcmariwala built @MaricoLimited with a simple belief. What is best for the organisation is best for the family. That belief stayed even as leadership changed hands. Shareholder wealth compounded at 20% CAGR for nearly 30 years. That translates to almost 237× capital growth. Relentless focus on volume growth. And one of the strongest distribution moats in Indian FMCG. While many chased discount-led scale, this company avoided steroid-based growth. While entry barriers kept falling, exit barriers quietly rose. Because building world-class distribution in India takes capital, patience, and execution muscle. Today, @MaricoLimited operates in 48 countries. Runs one of the most profitable international FMCG portfolios from India. And has successfully integrated digital-first brands like @BeardoForMen, @trueelements, @JustHerbsIndia, and Plix without killing startup energy. This is not just a success story. It is a playbook on reinvention at scale. The man behind this journey is Saugata Gupta, MD & CEO of @MaricoLimited. Watch the full conversation on The India Opportunity Show. Link in comments.

Today I ordered @trueelements via @instamart_it and it was completely contaminated with webs and worms crawling. This is not a minor defect. Refund does not solve the gravity of this @fssaiindia. @SwiggyCares @harshamjty #ConsumerRights #foodsafety

In 2026, consumer startups will face intensified competition, driven by the rise of quick commerce. Platforms will shape which brands succeed, often favoring familiar names over loved ones. @goyalhiral writes: themorningcontext.com/busine… @trueelements

Marico has been getting it right quite often now - Plix, JustHerbs, TrueElements, Beardo and now Cosmix. All in d2c, good acquisitions at good valuations and great scaleup after acquiring.

TiE Pune’s AGM brought Charter Members together for a purposeful exchange and a strong sense of community. It was followed by an insightful fireside chat with @sreejithmoolayl, moderated by @AshimPatil, on building @trueelements with conviction, culture and long-term clarity.

@fssaiindia look into the matter

Extremely vile and disgusting act. #FoodSafety #TrueElements

Just opened a fresh pack of Jowar Atta from @TrueElements and found a fly 🪰 and a web inside! Completely unacceptable for a sealed product and that too from a brand like True Elements. #FoodSafety #TrueElements