2025 Review: Plan vs Reality — Building Gamified Growth As we close out 2025, I want to take a moment to reflect on what this year truly represented for True Network. This wasn’t a year of chasing hype—it was a year of execution, learning, and building with intent. Every milestone we reached was driven by a clear belief: Web3 products only scale when they are genuinely useful and fun for real users. The journey below captures what we planned, what we built, what worked, what didn’t—and most importantly, what we learned. I’m deeply grateful to our team, partners, and community for believing in the vision and helping turn it into reality. Here’s a transparent look at our 2025 journey—and where we’re headed next. 2025 Review: Plan vs Reality — Building Gamified Growth (True Network Technologies / Gamifly Ecosystem) 1- What We Planned vs What Actually Happened Planned • Validate gamified Web3 experiences • Build early traction via rewards-based gaming • Test distribution through wallets and mini-app ecosystems What Happened • Gamification proved to be a scalable growth engine • Users didn’t just earn—they played, competed, subscribed • We moved from rewards → real arcade-style gaming economies • Distribution via MiniPay exceeded expectations Key takeaway: Gamified products, when done right, can drive real on-chain scale. 2- What We Built / Launched • Gamifly Leagues (Feb): Competitive, repeat-play gaming format • Gamifly Plus subscription layer • Tank War Game (Gamifly Plus) (Sept): Arcade-style, high-retention flagship title • Deeper MiniPay integration (wallet-native gaming flows) • Subscription-based gameplay (beyond one-time rewards) 3- Top 3 Things That Worked • Gamification-first design Users stayed longer, played more, and transacted repeatedly. • Wallet-native distribution (MiniPay) Reduced friction → higher conversion → faster scale. • Subscriptions over one-off rewards Tank War proved users are willing to pay for fun, not just incentives. 4- Top 3 Things That Didn’t Work Learnings • Pure reward mechanics Low retention, high churn Learning: Fun must come before rewards. • Over-complex onboarding flows Early drop-offs Learning: Simplicity > features in Web3. • Too many game experiments at once Diluted focus Learning: Fewer games, deeper economies. 5- Main Metrics Achieved • Total Users: 914,200 • Daily Active Users (DAU): 42,000 • Monthly Active Users (MAU): 300,000 (avg) • Total Transactions: 9M • Avg Transactions/day: 25,000 • Rewarded Players: 280,000 • Paid Subscriptions: 58,700 • Communities: 17,700 members These metrics validated product-market fit for gamified Web3. 6- Priorities & Plan for 2026 • Scale Gamifly Plus (subscriptions as core revenue) • Launch fewer but deeper games • Introduce Diamond/Vault-based economies • Improve retention, LTV, and ARPU • Expand beyond rewards into real-world utility • Prepare for multi-market expansion 7- Partnerships • MiniPay – Core distribution & wallet-native gaming • MAVU – Ecosystem collaboration & growth support 8- Community Growth & Engagement • 17,700 members across Telegram • High engagement during launches & events • Community-driven feedback shaped gameplay • Players became advocates, not just users Our strongest moat is an engaged player community. Final Reflection 2025 wasn’t about hype. It was about building, learning, iterating, and proving that Web3 gaming can scale when it’s genuinely fun. The foundation is strong. 2026 is about compounding. #Gamifly #TrueNetwork #Web3Gaming #FounderUpdate #ProducteExecution #GamifiedGrowth @minipay

True Corporation จัดเต็ม “Power UP True Network” ประกาศความพร้อมนำ 5G หนุนไทยเจ้าภาพมหกรรมกีฬาซีเกมส์ ครั้งที่ 33 . techupper.com/2025/12/09/tru… . #TrueCorporation #PowerUPTrueNetwork #TrueNetwork #Truedtac5G #SEAGames #SEAGames2025 #ซีเกมส์ #ซีเกมส์ครั้งที่33

เพราะ ‘สัญญาณ’ ที่ดี…ไม่ได้เกิดขึ้นเอง แต่เกิดจาก ‘การเตรียมพร้อม’ และ ‘ความห่วงใย’ ของทีมทรูในทุกสถานการณ์ 💪📡 . #TrueTogether #สัญญาณที่มีความหมาย #TrueNetwork #BESTwithTRUE5G #สัญญาณเชื่อมความสุข

TrueNetwork 😉 ?

Bitcoin laid the foundation for trustless financial transactions, creating a decentralized store of value. But what if we could extend this concept to social value? True Network is pioneering a trustless framework for on-chain reputation management. By leveraging our Algorithm Compute Module (ACM), we enable dApps to issue attestations across multiple chains—EVM, DOT, and Solana. This isn't just about numbers; it's about creating a persistent, permissionless, and transparent reputation system that evolves over time. Users earn their reputation through verifiable actions, ensuring that trust isn't static—it ages and adapts. Imagine games where your past contributions matter in tournaments or DeFi protocols that can assess lending risk based on your on-chain behavior instead of merely financial assets. This is how True Network transforms reputation into a tangible asset. No longer will reputations be tied to centralized authorities; they will be decentralized, portable, and truly reflective of individual contributions in the community. Join us as we build the Reputation Layer of the Internet—where your actions define your value. #TrueNetwork #Web3 #Blockchain

Samahan si DJ @anamazingramsey ngayong Linggo, March 9, 2:30 PM, sa #MatchMade. Special guests sina Sing Galing Sing Master at Biriterang Beshie Donita Nose, Love Expert Dra. Camille Garcia, at may Harana Session mula kay Nonoy Peña. #TrueNetwork #TrueFM #fypシviral

Ready na ang ating Singmasters sa Kantawanan at KaSINGyahan sa pagbabalik ng #SingGaling! Tutok na tuwing Sabado, 5:45 p.m. simula March 1 sa TV5! #SingGaling2025 #TrueNetwork #TrueFM

Nominado naman si Lourd de Veyra bilang Best Male Public Affairs Host para sa kaniyang programa sa ONE News. Gaganapin ang Laurus Nobilis Excellence Awards sa Lyceum of Philippines University Cavite (Date TBA). #DitoTayoSaTotoo #TrueFM #TrueNetwork

Hatid natin ang kilig at good vibes kasama ang OG Master ng @singgalingtayo Digiverse, @zendeeofficial, at ating Love Expert, @camillecgarcia! Tutok na sa #MatchMade w/ DJ @anamazingramsey! Masayang kilig-kwentuhan tuwing Linggo, 2:30 PM sa 105.9 #TrueFM at OnePH! #TrueNetwork

The Sessionistas fever is real! #LoveSessionistasDay2 #SessionistasReunion #FireAndIceLIVE #TrueFM #TrueNetwork

Don’t miss this opportunity to be part of a remarkable night celebrating music, memories, and the vibrant spirit of OPM! #TrueNetwork #TrueFM

Celebrating their 25th anniversary, A1 is ready to bring fresh energy to their upcoming Philippines show on their Valentine’s Tour 2025. A1’s Valentine’s Tour 2025 in Manila will be held at the New Frontier Theater on Saturday, February 15, 8 p.m. #TrueNetwork #TrueFM

Presented by Concert Republic, catch A1’s Valentine’s Tour 2025 at the New Frontier Theater on Saturday, February 15, 8 p.m. #TrueNetwork #TrueFM

#SaTrueLang Today is Ms. Cheryl Cosim's birthday! 🎂🎉🎊😀 Let’s all greet together to celebrate her on this special day and wish her good health and happiness! God bless more Ms. Yeng! #Friday #Birthday #TGIF #TrueNetwork #TrueFM

Bridging tech is crucial for IDO launches - what's your favorite bridge? 🌉

Sasamahan din sila ng leading K-pop choreographer na si Bae Wan Hee at producer Bullseye. Mapapanood na ang Be The Next 9 Dreamers this coming February 8, ARAW-ARAW sa TV5! #BeTheNext9DreamersTV5 #TrueNetwork #TrueFM

Sasamahan din sila ng leading K-pop choreographer na si Bae Wan Hee at producer Bullseye. Huwag palampasin! Mapapanood na ang Be The Next 9 Dreamers this coming February 8, ARAW-ARAW sa TV5! #BeTheNext9DreamersTV5 #TrueNetwork #TrueFM

Four vocalists from iconic 90s bands will come together for a one-night only concert, “Frontmen & Rock Chix,” on January 25, 2025, 8PM. #Ticket1 #TicketWorld #TrueFM #TrueNetwork

Welcome na welcome po ang ating mga Kapatid na gustong maki-celebrate ng maagang pamasko dahil may FREE Mani-Pedi, Body Massage, Haircut, Zumba at may Chorale Singing Contest pa. #SaTrue #TrueBrand #DitoTayoSaTotoo #Christmas #Pasko2024 #Kalye5 #TrueFM #TrueNetwork

Grab your tickets now and get ready to be entertained and enlightened as you watch Disney On Ice presents Find Your Hero. 105.9 True FM is a proud media partner of Disney on Ice. #TrueFM #TrueNetwork #TrueBrand #DisneyOnIce #MOAArena