Gaming and Casino News
Melbourne's Crown Casino launched new technology to prevent problem gambling; Largely Positive Results
Crown Casino in Melbourne promised to be the safest in the world as it launched new tech to help prevent problem gambling.
Well done to the Crown crew.
News/Profile via Grok
Crown Melbourne, also known as Crown Casino and Entertainment Complex, is a premier integrated resort located on the south bank of the Yarra River in Melbourne, Australia. Here are some key points about Crown Melbourne:
History and Scale: It was initially opened in 1994 on the north bank of the Yarra River but relocated to its current location in 1997. Covering 510,000 square meters, it's one of the largest casino complexes in the world and the largest in the Southern Hemisphere.
Facilities: Crown Melbourne includes three hotels - Crown Towers, Crown Metropol, and Crown Promenade. These hotels offer various levels of luxury accommodations, with Crown Towers being particularly noted for its luxury and having been awarded the Forbes Travel Guide's five-star rating for multiple years.
Gaming and Entertainment: The complex boasts a vast array of gaming options, dining experiences, bars, shopping, and entertainment venues. It features more than 540 gaming tables and 2,500 poker machines, offering games like blackjack, craps, pai gow, poker, baccarat, and roulette. The entertainment facilities include the Palladium, a ballroom that hosts major events like the Logie Awards and the Brownlow Medal.
Recent Developments:
In November 2024, Crown Melbourne was preparing for a 2027 review of its casino license by the Victorian Gambling and Casino Control Commission (VGCCC), which also took significant disciplinary actions against gambling licensees in the 2023-2024 period.
The Victorian Government has introduced new gambling regulations, including mandatory pre-commitment limits and carded-play systems, which Crown Melbourne is already implementing.
Criticism and Challenges: Crown Melbourne has faced scrutiny over issues like problem gambling and money laundering. In recent years, it has been fined for breaches of responsible gambling legislation and for aiding in unlawful money transfers.
Location and Accessibility: Situated in the Southbank precinct, Crown Melbourne is easily accessible and offers extensive parking facilities, with over 5,000 spaces. It's directly linked to public transport and is a short walk from central Melbourne attractions.
Crown Melbourne continues to be a significant landmark in Melbourne, offering a mix of luxury, entertainment, and gaming, while navigating through regulatory and public scrutiny. (Grok)
News Flashback
In Case You Missed It
Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
June 6, 2024
Crown Resorts
@CrownResorts to become UFC’s
@UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia
UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.
Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.
A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.
UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region. The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.
With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.
Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.
During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.
“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.
“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.
Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.
“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.
Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.
Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at
UFC.com/Perth and book all their accommodation needs with Crown Resorts.
(Source: UFC)
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