What started as a small farming initiative is now a thriving agro-processing enterprise. MUZARWA Company Ltd, a chilli🌶️and passion fruit juice🍹 processor located in @RwamaganaDistrict, @RwandaEast, turned post-harvest challenges into opportunities through value addition, market linkages, and innovation. With support from the #VIBEProgramme, this youth-led enterprise increased its annual sales from RWF 12 million to RWF 60 million, expanded employment from 3 to 8 permanent staff, plus 20 casual workers, and continues to grow. The company now supplies 38 supermarkets in Kigali and has expanded into Goma markets. #YouthEmpowerment #WomenEmpowerment #GenderEquality #JobCreation #MadeinRwanda #YoungAfricaWorks

As part of our nationwide rollout, Pro-Femmes/Twese Hamwe in partnership with @TradeMarkAfrica, @ITCnews and @MastercardFdn is equipping new #VIBEProgramme participants across all districts with entrepreneurship and financial literacy. 3671 young women and men entrepreneurs are gaining the essential tools to make informed financial decisions and unlock new economic opportunities.📈 @RwandaGender @RwandaYouthArts #WomenEmpowerment #YouthEmpowerment #GenderEquality #JobCreation #MadeinRwanda #YoungAfricaWorks

#UmugoreNiUwAgaciro Today, we're spotlighting Mireille Ihirwe NZAKAMWITA, CEO of SLG products under Omer Shop LTD , a company that transforms mushroom🍄 into value-added products like mushroom powder, mushroom mixed spices, cookies, etc. Mireille started her business in 2024 in @KicukiroDistr, @CityofKigali. With the #VIBEProgramme, implemeted by Pro-Femmes/Twese Hamwe with @TradeMarkAfrica, @ITCnews & @MastercardFn, she received professional training and market linkages. She currently produces 10 ton/month, sells across #Rwanda, East Africa and Europe, and created full-time jobs for 15 people including 11 women. #EmpoweredWomenStrongerNation #YouthEmpowerment #JobCreation #YoungAfricaWorks @RwandaYouthArts @RwandaGender @RwandaWomen @RwandaAgri @RwandaAgriBoard @ryaf_agribiz

Jean Marie Vianney Habiyaremye is a young #Rwanda-n entrepreneur transforming cow🐄 horns into stunning handcrafted jewelry in Gahanga Sector, @KicukiroDistr, @CityofKigali. You can also be part of the #VIBEProgramme and turn your passion into opportunity! 🗓️ The registration deadline has been extended to 30 March 2026. Register now and don’t miss out!👉rb.gy/j2hvtu #YouthEmpowerment #WomenEmpowerment #JobCreation @MastercardFdn @TradeMarkAfrica @ITCnews @RwandaYouthArts @ryaf_agribiz @RwandaYouth @RwandaAgri @RwandaAgriBoard

Always proud to spotlight thriving #Rwanda-n youth🎉✨ In @GatsiboDistrict, @RwandaEast, Valens Ruhorimbere turned pumpkins🎃 into opportunity, by founding Iwacu Bakery Ltd. With support from the #VIBEProgramme, implemeted by Pro-Femmes/Twese Hamwe with @TradeMarkAfrica, @ITCnews & @MastercardFn, the bakery now produces 1,200 loaves daily, supplies schools & NGOs, and runs its own selling point in Kabarore. Beyond bread🍞, Iwacu Bakery empowers farmers from Gatsibo and @NyagatareDistr, including cooperatives, and has created 24 full-time jobs, including 15 for women. @RwandaYouthArts @RwandaGender @RwandaWomen @RwandaAgri @RwandaAgriBoard @ryaf_agribiz #YouthEmpowerment #JobCreation #YoungAfricaWorks

The Value added Initiative to Boost Employment #VIBEProgramme is powering #YoungAfricaWorks in #Rwanda! Implemented by @ProfemmesTH with @TradeMarkAfrica, @ITCnews, and the @MastercardFdn, VIBE supports women- and youth-led MSMEs in domestic and cross-border trade across horticulture, poultry, meat, and dairy, boosting value addition, standards compliance, and access to markets. 🎯 Target: 20,000 MSMEs 👩🏾‍🌾 Goal: 14,250 dignified and fulfilling work for youth (18–35). 🎥 Watch the video to learn more! youtube.com/watch?v=hZmhMYn3… #YouthEmpowerment #WomenEmpowerment #JobCreation @RwandaGender @RwandaYouthArts @ryaf_agribiz @RwandaWomen @rwandastandards @RICA_Rwanda @RwandaFDA @PSF_RWA @RwandaTrade @RDBrwanda

🐝 Proud to spotlight Mountain Honey LTD, founded by Kwizera Mugisha Raymond Pacifique (28) in @HuyeDistrict. The company processes 2 tons of honey🍯monthly, supplies supermarkets across the country, and generates 8–10M RWF/month. With 13 permanent and 10 part-time staff, Mountain Honey is creating opportunities for over 1,000 people, including youth & persons with disabilities across Huye, @GisagaraDistr, @Nyamagabe & @NyaruguruDistr in @RwandaSouth. Supported by @TradeMarkAfrica & @MastercardFdn through the #VIBEProgramme implemented by Pro-Femmes/Twese Hamwe and other partners. #YouthEmpowerment #WomenEmpowerment #JobCreation

Inclusive trade starts with empowering women and youth. Through the #VIBEProgramme, we are supporting businesses to grow, create jobs, and strengthen sustainable livelihood✅

Honoured to host the Country Directors of TradeMark Africa 🇷🇼&🇰🇪 programmes for a courtesy visit &experience sharing. Together with @MastercardFdn & @TradeMarkAfrica, we’re driving the 5-year #VIBEProgramme, creating dignified &fulfilling work for young people in #Rwanda &beyond.

To all #women and #girls in agribusiness in Rwanda If you’re engaged in avocados 🥑, chilies 🌶️, passion fruit 🟣or other horticultural treasures, this is your moment! Don’t miss the chance to join the #VIBEprogramme 📩Apply now👉 bit.ly/455hanK #FruitAttraction2025

Rwandan Women entrepreneurs are sealing new deals at the 48th Dar es Salaam International Trade Fair (DITF/Sabasaba) in Tanzania!🇷🇼➡️🇹🇿 #VIBEProgramme Read more:👉linkedin.com/posts/itc-shetr… @PSF_Rwanda @ITC_SheTrades @TradeMarkAfrica @MastercardFdn @SekamanaTherese @jeannefanny1