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What started as a small farming initiative is now a thriving agro-processing enterprise. MUZARWA Company Ltd, a chilli๐ŸŒถ๏ธand passion fruit juice๐Ÿน processor located in @RwamaganaDistrict, @RwandaEast, turned post-harvest challenges into opportunities through value addition, market linkages, and innovation. With support from the #VIBEProgramme, this youth-led enterprise increased its annual sales from RWF 12 million to RWF 60 million, expanded employment from 3 to 8 permanent staff, plus 20 casual workers, and continues to grow. The company now supplies 38 supermarkets in Kigali and has expanded into Goma markets. #YouthEmpowerment #WomenEmpowerment #GenderEquality #JobCreation #MadeinRwanda #YoungAfricaWorks
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As part of our nationwide rollout, Pro-Femmes/Twese Hamwe in partnership with @TradeMarkAfrica, @ITCnews and @MastercardFdn is equipping new #VIBEProgramme participants across all districts with entrepreneurship and financial literacy. 3671 young women and men entrepreneurs are gaining the essential tools to make informed financial decisions and unlock new economic opportunities.๐Ÿ“ˆ @RwandaGender @RwandaYouthArts #WomenEmpowerment #YouthEmpowerment #GenderEquality #JobCreation #MadeinRwanda #YoungAfricaWorks
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#UmugoreNiUwAgaciro Today, we're spotlighting Mireille Ihirwe NZAKAMWITA, CEO of SLG products under Omer Shop LTD , a company that transforms mushroom๐Ÿ„ into value-added products like mushroom powder, mushroom mixed spices, cookies, etc. Mireille started her business in 2024 in @KicukiroDistr, @CityofKigali. With the #VIBEProgramme, implemeted by Pro-Femmes/Twese Hamwe with @TradeMarkAfrica, @ITCnews & @MastercardFn, she received professional training and market linkages. She currently produces 10 ton/month, sells across #Rwanda, East Africa and Europe, and created full-time jobs for 15 people including 11 women. #EmpoweredWomenStrongerNation #YouthEmpowerment #JobCreation #YoungAfricaWorks @RwandaYouthArts @RwandaGender @RwandaWomen @RwandaAgri @RwandaAgriBoard @ryaf_agribiz
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Jean Marie Vianney Habiyaremye is a young #Rwanda-n entrepreneur transforming cow๐Ÿ„ horns into stunning handcrafted jewelry in Gahanga Sector, @KicukiroDistr, @CityofKigali. You can also be part of the #VIBEProgramme and turn your passion into opportunity! ๐Ÿ—“๏ธ The registration deadline has been extended to 30 March 2026. Register now and donโ€™t miss out!๐Ÿ‘‰rb.gy/j2hvtu #YouthEmpowerment #WomenEmpowerment #JobCreation @MastercardFdn @TradeMarkAfrica @ITCnews @RwandaYouthArts @ryaf_agribiz @RwandaYouth @RwandaAgri @RwandaAgriBoard
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Always proud to spotlight thriving #Rwanda-n youth๐ŸŽ‰โœจ In @GatsiboDistrict, @RwandaEast, Valens Ruhorimbere turned pumpkins๐ŸŽƒ into opportunity, by founding Iwacu Bakery Ltd. With support from the #VIBEProgramme, implemeted by Pro-Femmes/Twese Hamwe with @TradeMarkAfrica, @ITCnews & @MastercardFn, the bakery now produces 1,200 loaves daily, supplies schools & NGOs, and runs its own selling point in Kabarore. Beyond bread๐Ÿž, Iwacu Bakery empowers farmers from Gatsibo and @NyagatareDistr, including cooperatives, and has created 24 full-time jobs, including 15 for women. @RwandaYouthArts @RwandaGender @RwandaWomen @RwandaAgri @RwandaAgriBoard @ryaf_agribiz #YouthEmpowerment #JobCreation #YoungAfricaWorks
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The Value added Initiative to Boost Employment #VIBEProgramme is powering #YoungAfricaWorks in #Rwanda! Implemented by @ProfemmesTH with @TradeMarkAfrica, @ITCnews, and the @MastercardFdn, VIBE supports women- and youth-led MSMEs in domestic and cross-border trade across horticulture, poultry, meat, and dairy, boosting value addition, standards compliance, and access to markets. ๐ŸŽฏ Target: 20,000 MSMEs ๐Ÿ‘ฉ๐Ÿพโ€๐ŸŒพ Goal: 14,250 dignified and fulfilling work for youth (18โ€“35). ๐ŸŽฅ Watch the video to learn more! youtube.com/watch?v=hZmhMYn3โ€ฆ #YouthEmpowerment #WomenEmpowerment #JobCreation @RwandaGender @RwandaYouthArts @ryaf_agribiz @RwandaWomen @rwandastandards @RICA_Rwanda @RwandaFDA @PSF_RWA @RwandaTrade @RDBrwanda
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๐Ÿ Proud to spotlight Mountain Honey LTD, founded by Kwizera Mugisha Raymond Pacifique (28) in @HuyeDistrict. The company processes 2 tons of honey๐Ÿฏmonthly, supplies supermarkets across the country, and generates 8โ€“10M RWF/month. With 13 permanent and 10 part-time staff, Mountain Honey is creating opportunities for over 1,000 people, including youth & persons with disabilities across Huye, @GisagaraDistr, @Nyamagabe & @NyaruguruDistr in @RwandaSouth. Supported by @TradeMarkAfrica & @MastercardFdn through the #VIBEProgramme implemented by Pro-Femmes/Twese Hamwe and other partners. #YouthEmpowerment #WomenEmpowerment #JobCreation
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Inclusive trade starts with empowering women and youth. Through the #VIBEProgramme, we are supporting businesses to grow, create jobs, and strengthen sustainable livelihoodโœ…
Honoured to host the Country Directors of TradeMark Africa ๐Ÿ‡ท๐Ÿ‡ผ&๐Ÿ‡ฐ๐Ÿ‡ช programmes for a courtesy visit &experience sharing. Together with @MastercardFdn & @TradeMarkAfrica, weโ€™re driving the 5-year #VIBEProgramme, creating dignified &fulfilling work for young people in #Rwanda &beyond.
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Honoured to host the Country Directors of TradeMark Africa ๐Ÿ‡ท๐Ÿ‡ผ&๐Ÿ‡ฐ๐Ÿ‡ช programmes for a courtesy visit &experience sharing. Together with @MastercardFdn & @TradeMarkAfrica, weโ€™re driving the 5-year #VIBEProgramme, creating dignified &fulfilling work for young people in #Rwanda &beyond.
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To all #women and #girls in agribusiness in Rwanda If youโ€™re engaged in avocados ๐Ÿฅ‘, chilies ๐ŸŒถ๏ธ, passion fruit ๐ŸŸฃor other horticultural treasures, this is your moment! Donโ€™t miss the chance to join the #VIBEprogramme ๐Ÿ“ฉApply now๐Ÿ‘‰ bit.ly/455hanK #FruitAttraction2025

Calling women-led businesses in #Rwanda in avocados ๐Ÿฅ‘, chilies ๐ŸŒถ๏ธ, passion fruit ๐ŸŸฃ and other horticultural gems! Apply to join the #VIBE programme, led by ITC and TradeMark Africa in partnership with the Mastercard Foundation, for the opportunity to attend #FruitAttraction2025 in Madrid, Spain ๐Ÿ‡๐Ÿ‡ช๐Ÿ‡ธ! ๐Ÿ“ฉ Apply now: bit.ly/455hanK @ITCnews | @TradeMarkAfrica | @PSF_Specialized | @RwandAgriExport | @MastercardFdn
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Rwandan Women entrepreneurs are sealing new deals at the 48th Dar es Salaam International Trade Fair (DITF/Sabasaba) in Tanzania!๐Ÿ‡ท๐Ÿ‡ผโžก๏ธ๐Ÿ‡น๐Ÿ‡ฟ #VIBEProgramme Read more:๐Ÿ‘‰linkedin.com/posts/itc-shetrโ€ฆ @PSF_Rwanda @ITC_SheTrades @TradeMarkAfrica @MastercardFdn @SekamanaTherese @jeannefanny1
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