The convergence of virtual celebrities and AI is something I have been thinking about for a long time.
Even when I was in the entertainment industry, I could sense this direction vaguely. Now, the numbers are starting to make it visible.
The pace is faster than many expected. Virtual influencers like Aitana Lopez are reportedly generating tens of thousands of dollars a month. AI influencers that were not even physically present at Coachella have still managed to attract major brand deals. And a significant share of Gen Z consumers are already influenced by recommendations from virtual or AI-generated personalities.
At first, humans created and controlled virtual beings.
But now, something more interesting is happening. Real influencers are beginning to imitate the perfect aesthetics, consistency, and automated communication style of AI influencers. At some point, the question of who is “real” and who is “fake” begins to lose its meaning.
We are seeing a similar shift in K-pop.
PLAVE’s recent success is especially meaningful. They entered the Billboard 200 and surpassed 1.25 million first-week sales. They are not fully AI. There are real humans behind the avatars, breathing with fans in real time.
That hybrid model, a controlled virtual appearance combined with unpredictable human presence, may become one of the new standards.
In the end, the key is trust.
Audiences no longer seem to care only about whether the pixels are “real.” They care about the story shared with that being, the consistency of its world, and how their participation can be translated into value.
We are moving from an era where fans simply consume content to one where they become active builders of the ecosystem.
A structure where virtual beings create value, and that value circulates transparently within the community.
This is part of the broader picture I see in ValueFi, and one of the strongest answers Web3 can offer to the entertainment industry.
Because giving real value to a being that does not physically exist ultimately depends on two things:
the belief of the community,
and a transparent system that can support that belief.