Pets are shaping the future of wellness 🐾 VisualGPS reports a 73% increase in pet searches from CPG brands, signaling how central pets have become to wellness and lifestyle narratives. What does that mean for brands? bit.ly/41YWxas 📷 Maria Korneeva, 1630163213

Since 1926, Route 66 has symbolized freedom, resilience, and the spirit of adventure. 100 years later, its legacy of neon signs, roadside diners, small towns and endless horizons still shapes the American travel story today. From transportation and car culture to road trips and legendary highways, Getty Images’ archival and creative libraries expand the freedom of the open road as well as automotive history. Beyond this, Getty Images’ VisualGPS research platform reveals that travel’s visual landscape is undergoing transformation. Travelers no longer just choose destinations—they choose emotions. Social media aesthetics, streaming culture, and gaming have turned atmosphere, identity, and “vibe” into the new compass points for travel inspiration. What does this mean? Visuals must evoke how a place feels, not just how it looks—emotions-first immersive storytelling that highlights unique experiences, cultural exchanges, and otherworldly adventures. Route 66’s 100th anniversary reminds us that the journey matters just as much as the destination. Explore more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity 📸: Getty Images

Representation is power. VisualGPS uncovers how today’s imagery is redefining Black masculinity—from mental wellness to active fatherhood. Step into a more honest, human narrative. #BlackHistoryMonth gettyimages.com/visualgps/cr…

🎓Marketing Tips iStockのビジュアル調査「VisualGPS」から💻 ☑︎世界全体の83%が「高品質な画像のほうが目に留まりやすい」と回答 ☑︎AI生成かどうかに関わらず、明瞭さやリアリティ、クラフトマンシップの重要性が浮き彫り #調査 #企業公式さんと繋がりたい ecnomikata.com/ecnews/market…

Inspired by Wes Anderson, built for today. Getty Images Contributor Edwin Tan’s Malaysian hotel shoot transforms retro luxury into something bold and fresh. And with VisualGPS showing surging interest in luxury travel, this aesthetic arrives right on time. bit.ly/49UgFzb

The way sustainability is visually presented is changing. The new Sustainability at the Crossroads report from VisualGPS at @GettyImages shows that concern about climate change remains high. Almost 9 in 10 consumers believe businesses should help improve society and the environment. At the same time, trust is fragile. Two thirds of people doubt companies are genuinely committed, and 76% are sceptical of “green” labels, seeing them as marketing rather than proof. That scepticism is shaping what works visually. Abstract symbols, generic nature shots and polished green aesthetics are losing impact. People want to see how climate change is affecting real lives, and what organisations are actually doing in response. In Europe, 75% of consumers want images showing how companies and governments are addressing climate issues, not just signalling intent. Dr. Rebecca Swift, Senior Vice President of Creative at Getty Images, notes that fear of greenwashing has pushed some brands towards silence or overly cautious imagery. But the data suggests this does not build trust. Clear, specific and grounded visuals do. For sustainability communicators, the message is simple. Show real actions, real people and real progress, even when it is incomplete. Honesty in imagery matters. Download the report (gettyimages.co.uk/visualgps/…), reflect on the visuals you are using, and if raising the standard for credible sustainability communications matters to you, join The Anti Greenwash Charter. #AntiGreenwash #SustainabilityComms #GreenClaims #VisualStorytelling #Trust #ClimateAction

Small Brands Have Big Opportunities This Winter Games Season 🏂✨ Discover the top Winter Olympics trends SMBs can leverage to build relevance, resonate authentically, and show up with cultural awareness: newsroom.gettyimages.com/en/… #VisualGPS #iStock #WinterOlympics #SMBMarketing

Start 2026 with the insights you need! Join us LIVE this Thursday on The Download for a first look at the biggest creative trends shaping visual storytelling this year. ✅ Watch on LinkedIn Live: bit.ly/4qYHxE1 ✅ Join via Zoom to ask a question during Live Q&A: bit.ly/3YCDv82 Backed by VisualGPS research, this session delivers global and regional perspectives, real creative examples, and actionable takeaways to help brands, marketers, and creators connect meaningfully with today’s audiences.

Personalization is no longer curated, it’s chaotic, layered, and expressive. Explore how brands can reflect this new era of individuality through the lens of VisualGPS. gettyimages.com/visualgps/cr…

Visual storytelling is more than aesthetics, it’s cultural relevance. Learn how brands can elevate their narratives around Saudi Arabia with data-backed insights from VisualGPS. gettyimages.com/visualgps/cr…

Back in September, Getty Images and @iStock hosted a new edition of our Create by Getty Images series, this time in the heart of Mexico City! 🇲🇽 Over an energizing weekend of community-building and hands-on upskilling, we brought together 10 regional creators, a vibrant cast of diverse Mexican models, and delivered 30 shoots, including Custom Content sessions tailored to our customers' needs. With visual media playing such a central role in how people in Mexico connect with brands, our #VisualGPS research shows that three of the top five preferred image types feature relatable, everyday moments. This edition focused on refreshing our content through the lens of real life in Mexican homes, streets and culture. Our creators captured three core themes that shape daily life across the country: Family Celebrations, Casual Gatherings, and Intimate Moments. We also supported several 1:1 shoots exploring physical activity, workplace life, pregnancy, and experiential travel—ensuring we represented a broad spectrum of Mexican experiences. Explore the behind-the-scenes moments and see the craft, collaboration, and talent that define Getty Images’ and iStock’s global network of exclusive creators, delivering truly differentiated visual content for our customers across the LATAM region and beyond. 🌎 Learn more about the Create by Getty Images series: gettyimages.com/create-event… #GettyImages #iStock #CreateByGettyImages #CreateMexico2025 #Creative

Getty Images' latest report finds that dynamism and success of rural America are often unseen in visual culture—perpetuating a false or limited understanding of what life looks like across rural communities. We recently unveiled a new #VisualGPS report "Repicturing Rural: A playbook for visual authenticity in rural American storytelling”, developed in partnership with Land O'Lakes, Inc. Grounded in data-driven insights and visual guidance, this playbook supports brands and organizations navigate a complex and rapidly evolving landscape, helping to tell the full story of rural America. 👉 Swipe through key findings from the study and explore how visuals can shift the narratives surrounding rural America. 📈Download the full report here: reports.gettyimages.com/Visu… All visuals are part of the Rural US Collection, which was curated by our visual experts to help you tell stories rooted in authenticity. You can see the full curation by searching on gettyimages.com using the search term ruraluscollection. #RepicturingRural #RuralAmerica #VisualGPS

Don’t miss our upcoming webinar presented by The Download on October 28 at 12pm ET/9am PT titled “Repicturing Rural: Visual Authenticity in Rural American Storytelling” featuring Heather Malenshek SVP & Chief Marketing Officer at Land O' Lakes, Getty Images’ Head of Creative for the Americas Tristen Norman, VP of Custom Solutions Tawnya Crawford, and Director of Custom Solutions, Enterprise Stacy Woods. Learn more about our latest VisualGPS report, Repicturing Rural, launched in partnership with Land O'Lakes, to equip brands and media with the tools to tell more authentic, elevated stories about rural communities across the U.S.. The session will delve into: ✅ Why authentic storytelling matters ✅ Getty Images and Land O' Lakes collaboration--from research to creative partnership ✅ The latest research and data‑driven insights from the playbook, along with the process behind the content curation and development ✅ Actionable guidance for brands and marketers to inspire new narratives, moving beyond stereotypes There will be a live Q&A following the discussion—learn more and register here for this exclusive session of The Download today ➡ engage.gettyimages.com/dl-pr…

Don't miss Getty Images' Head of Creative for the Americas Tristen Norman at the 2025 Clio Awards Creative Summit on October 20 at 3:45pm EST for a session titled, "Repicturing Rural America: Tackling the Visual Gap and Driving Authentic Storytelling". Tristen will share data-driven insights and broader creative strategies to help brands challenge outdated tropes of rural America in media and advertising. The session will delve into Getty Images' VisualGPS research platform, powerful visual examples and extensive client partnerships to identify gaps and how this can empower brands to more accurately reflect rural experiences and communities across the U.S.. Learn more here ➡️ clios.com/event/2025-clio-cr…

What does rural America look like today? That’s the question at the heart of the playbook, and the research that informs it. Our latest VisualGPS Report, "Repicturing Rural: A playbook for visual authenticity in rural American storytelling”, developed in partnership with Land O'Lakes, Inc., is here to help. Combining Getty Images’ proprietary research methodology, VisualGPS, with Land O’Lakes’ decades of expertise and research on rural communities, the playbook will equip marketers, creatives, and the wider media with the tools to visualize a rural America that resonates with the people who call it home. What you'll learn: 🤝 How personal experiences like community ties, connection to the land, and a slower pace of life, define American rurality 🌏 How to visualize rural America today 🖼️ How to shift the narratives surrounding rural America and build stronger connections with your audiences 🔗 Download Now: newsroom.gettyimages.com/en/… All visuals are part of the Rural US Collection, which was curated by our visual experts to help you tell stories rooted in authenticity. You can see the full curation by searching on gettyimages.com using the search term ruraluscollection. #RepicturingRural #RuralAmerica #GettyImages #VisualGPS

🌍📸 @GettyImages revela en “Sostenibilidad en una Encrucijada” cómo las imágenes de cambio climático impactan la percepción y credibilidad. Creatividad visual con autenticidad motiva acción. 💡♻️ #VisualGPS #Sostenibilidad #CambioClimático #Creatividad roastbrief.com.mx/2025/08/ve…

使ったのはiStockのこの素材（x.gd/PbZkv）。 複数の動くアイコンがひとつの動画データになっているので、PowerPoint上でトリミングして使っています。 #iStock #VisualGPS #パワポでもここまでできる @iStock website: istockphoto.com/jp?utm_sourc…

「人目を引くスライドにしたい」というご依頼けっこうあるんですが、そういうときのテクニックのひとつが「動くアイコン」です。 #iStock #VisualGPS #パワポでもここまでできる @iStock website: istockphoto.com/jp?utm_sourc…

Getty Images is proud to work with @Metro_Bank and @ECB_cricket to launch Seeing is Believing, a new collection of high-quality images showcasing women’s and girls’ cricket, with the aim to close the visibility gap and inspire the next generation of players. Findings from Metro Bank show that 68% of women and girls say that if they see themselves visually represented, it would inspire them to try a new sport. Additionally, Getty Images’ VisualGPS research continues to show that people want to see women’s sport portrayed through an inclusive lens at all levels – from grassroots to elite level. The images will be accessible to local cricket clubs free of charge via the ECB Resource Hub, and available globally through Getty Images’ #ShowUs Collection - encouraging not just the cricket community, but also media companies and brands to promote a more authentic representation of women and girls in sport through marketing and advertising. More information can be found below 👇 #GettyImages #SeeingIsBelieving

ゲッティイメージズの昨年のビジュアル調査「VisualGPS」によると、日本の消費者の 75%は「日用品が使用されている現実的で日常的なイメージがより影響力を感じる」とのこと。 #iStock #VisualGPS #パワポでもここまでできる @iStock website: istockphoto.com/jp?utm_sourc…