No lies detected. If you’re branding every single harvest without fail for years, you’re undoubtedly doing your people a disservice. The WizardTrees “Antidote” situation is an extreme but great example.
I feel like knowingly dropping a bad batch will do way more harm to your brand than losing some short term $ letting someone else loose brand and move it. People not wanting to “miss a drop” is why you’re hearing about so many big names not smoking.
If you’re large enough to charge $120 for a quarter in a fancy labeled Miron jar, then you’re large enough to have a QC team, and if you have a QC team there is absolutely zero excuse for a sub par batch making it to the rep. Period. 🤷🏽
MID BEHAVIOR:
DROP EVERYTHING
REAL GROWERS / BRANDS :
DROP ONLY HEAD STASH