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これは本当にそうなんだけど、ほぼ同じことが厚底で起きた陸上界はそれを受け入れました。 水着のルールを厳しくした水泳界は各メーカーがイノベーションを起こす余地を奪われ、それ以降メーカーが新作を出す頻度がさがり新規参入もありません。正直各ブランドの差も微々たる物です。 一方陸上界は道具を受け入れ各メーカーの開発競争が進み、新ブランドの参入も増えました。靴メーカーがBreaking2みたいなイベントも行うようになりました。 水泳もレギュレーションを見直してメーカーの開発競争を促す形に持っていった方がよいと僕は思ってます。
2008年ごろのレーザーレーサーは本当にやばかった。 これを持ってるだけで100メートルでタイムが1秒変わる。それくらいやばい。 とにかく腰が浮くんだよね。 ちょうどいいところをキープしてくれる。 競泳は速くなれば速くなるほど、水の抵抗との戦いになるからマジで別次元のタイムがでる。 ちな高速水着はめちゃくちゃ高価で、すぐ生地がダメになるので裕福な家庭しか買えませんでした。 あのころ真面目に水泳してた人は水着に振り回されてたな。
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5/21 12km 坂jog お疲れ様です皆様ゲリラ豪雨熱中症等お気を付けて宜しくお願い致します ハーフマラソン出場するので(多分人生最後)是が非でもbreaking2したいのでそれに順ずる練習を致しております 久々ヴェイパー様様を召喚させます気持ち良く走れました #ランニング #ヴェイパーフライネクスト
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BREAKING2💥LEBANON IN ONE MORNING: Journalist Reports 7th May 2026
The Israeli army has been busy all morning terrorizing Lebanon. Here is a list of attacks since midnight: Drone strikes: Mifdoun Haboush (2 killed) Between Breiqa and Qasiba Deir Kifa Air strikes: Kfar Rumman Haboush Nabatieh al-Fouqa Nabatieh Toul Yatar Artillery shelling: Haboush Deir al-Zahrani Kfour How many people will be needlessly killed by the Israeli army today? I ask myself this every morning when I wake up. Do you @AussenMinDE ?
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Nike dedicó diez años a intentar romper la barrera de las dos horas en la maratón. Le dedicaron un proyecto. Crearon zapatillas especiales. Contrataron al mejor maratonista del mundo para que lo intentara. El 26 de abril de 2026, un corredor keniano lo consiguió finalmente en 1:59:30, llevando unas Adidas. Sabastian Sawe trabajaba de liebre. Una liebre es el tipo de corredor que se contrata para marcar el ritmo durante los primeros kilómetros de una carrera para abandonar antes de la meta. En enero de 2022, Sawe fue contratado para hacer precisamente eso en una media maratón en España. Nunca había corrido más de cinco kilómetros en su vida. Se mantuvo en la carrera durante los 21 kilómetros completos y ganó la prueba. Adidas lo fichó poco después. Cuatro años más tarde, se convirtió en el primer ser humano en correr un maratón oficial en menos de dos horas. Mientras tanto, Nike inició todo este proyecto en 2016 con un objetivo público llamado "Breaking2". Pagaron por las zapatillas, las liebres, los laboratorios científicos y al propio Eliud Kipchoge. Kipchoge corrió en 1:59:40 en Viena en 2019, pero el evento fue una exhibición en circuito cerrado con liebres rotativas y un coche guía que proyectaba una línea láser verde sobre la carretera para correr totalmente recto. El organismo rector del deporte nunca lo reconoció como una carrera oficial. No contó. El negocio de running de Nike se desplomó tras el despliegue. Las ventas digitales cayeron un 26% en un trimestre. Su cuota de mercado en calzado vendido en el mundo pasó del 39% al 32% en cinco meses. Su competencia, On Running, creció de 330 millones de dólares a 1800 millones entre 2020 y 2025. Hoka casi cuadruplicó su facturación. Roger Federer dejó Nike para unirse a On. La junta directiva de Nike despidió al CEO en octubre de 2024. Adidas dedicó el mismo periodo a desarrollar una zapatilla mejor. El nuevo Adizero Adios Pro Evo 3 tardó tres años en desarrollarse. Pesa 97 gramos, aproximadamente 3.4 onzas, menos que una baraja de cartas. Un estudio citado por el Wall Street Journal reveló que usar una zapatilla 3.5 onzas más ligera le ahorra a un corredor alrededor de 57 segundos en una maratón. Sawe superó al tercer clasificado por 58 segundos. Adidas también hizo algo que Nike nunca hizo por Kipchoge. Le extendió un cheque de 50000 dólares al organismo antidopaje oficial del atletismo, solicitando que se sometiera a Sawe a pruebas más exhaustivas que a cualquier otro corredor. Se sometió a 25 pruebas en los dos meses previos a la Maratón de Berlín del año pasado, y Adidas se comprometió a financiarlas durante la vigencia de su contrato. La lógica era clara: en el momento en que Sawe corriera una maratón tan rápido, el mundo se preguntaría si había hecho trampa, especialmente después de que su compatriota Ruth Chepngetich recibiera una sanción de 3 años por dopaje en 2025. Adidas se adelantó a las críticas. La zapatilla se vende a 500 dólares y su disponibilidad es muy limitada. Las zapatillas Adizero de Adidas ganaron la mitad de las principales maratones en 2024. En Londres, cuatro de los cinco primeros clasificados llevaban las mismas zapatillas Adidas. Yomif Kejelcha cruzó la meta 11 segundos después de Sawe y también bajó de las dos horas. Los tres primeros corredores batieron el récord mundial anterior. La única respuesta de Nike fue una publicación en Instagram de tres frases: "El cronómetro se ha reiniciado. No hay línea de meta". Esa fue toda su reacción pública tras perder un logro ambicioso de diez años ante su mayor rival.
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Sources Part 2: Marathon Handbook physiology breakdown of Sawe's run — marathonhandbook.com/2026-lo… Joyner et al. 2020 Breaking2 physiology study (16 elite runners, VO2max economy data) — journals.physiology.org/doi/… NBC Sports race recap with Berardelli quote and 4:17 closing pace — nbcsports.com/olympics/news/… Marathon Handbook breakdown of Sawe's Maurten fueling protocol — marathonhandbook.com/how-sab… London Marathon Events on Iten training (150km/week, schedule, 1,000 athletes) — londonmarathonevents.co.uk/l… Part 3 CNN feature on Kiptum's life and Rotterdam plans — cnn.com/2024/02/13/sport/kel… LetsRun training breakdown with Hakizimana's full quotes — letsrun.com/news/2023/10/kel… Wikipedia on Kelvin Kiptum (timeline, dates, biographical detail) — en.wikipedia.org/wiki/Kelvin… East African Herald on Kiptum's borrowed-shoes origin story — eastafricanherald.com/sport/… Al Jazeera crash report with police statement and witness accounts — aljazeera.com/news/2024/2/12…
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Replying to @anishmoonka
The work Nike did leading into Breaking2 reset the standard for performance footwear. Others have pushed it further since, but only because Nike showed what was possible, then took their foot off the gas while everyone else accelerated.
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(2/2) London Calling: $ADIDAS Declares War We don’t do earnings previews, as consider that largely an unproductive sell-side exercise for retail/consumer; the timing of this note is regrettable in that regard. While we give our thoughts on consensus earnings expectations overall, we believe it is much more important to discuss the longer-term story of Adidas. That way investors can better judge for themselves how to react to earnings this week. Towards that goal, we dig deeply into both the football (soccer) and running aspect of this story. Our soccer work includes some highly interesting channel checks in NYC, which is likely to be the most important city in the world for this upcoming World Cup. Adidas is almost certainly dominating $NKE in running technology (which has a long cycle time to innovation that we discuss). Nike has been trying to break the two-hour marathon barrier for decades yet comes up just short to not one but two Adidas athletes in London. They might not win the World Cup sales battle (given home pitch advantage) but we explain how they certainly seem to have their act together this year in a far superior manner than Nike (which is something we never thought we would say). And every time that Nike fires more people (such as last week), redirects more marketing dollars to shore up weaknesses in product for sports like running, and expands distribution into less than optimal wholesale partners, it only opens the doorway for Adidas to push even harder into the previously unassailable US market and basketball industry (Nike dominant to a level not seen in almost any consumer product category anywhere else in the world). There are no structural reasons for why Adidas can’t at some point achieve a similar operating margin as Nike peaked at for most this century. Given the relative size difference between the two brands, there also aren’t any structural reasons why it can’t achieve the old Nike revenue growth algorithm of high single digits per year. Some might even go so far to say there really aren’t many differences between Adidas today and Nike 20 years ago. Keep that in mind anybody that has read Matt Boss’s (JP Morgan) corporate access note that was practically a preview of Nike’s investor day and argues for a mid-single single digit revenue growth algorithm at best going forward. ...(Abridged)... The lifetime value of that level of credibility is likely something no marketing spend will ever be able to achieve. And Adidas just so happens to be at a level of scale and financial health to capitalize on that. But don’t take our word for it. Nike realized this importance and how close humanity was to achieving the feat a long time ago, subsequently spending a significant amount of money chasing it. Nike built a running company (that later became an empire) based on Steve Prefontaine but he never really ran an official marathon (died at 24 years old) – rather just dominated 2k to 10k during his time. They originally launched a “Breaking2” project over a decade ago in 2014 and despite much fanfare and “nonstandard” test conditions (meaning not official) could never achieve the intended results. However it did ultimately lead to the Zoom Vaporfly Elite product, which even today is what the company’s current marquee Vaporfly 4 derives from – illustrating how long dated innovation lead times and investments are in this industry. There was a successful unofficial attempt by Nike in 2019 (largely downplayed later) that broke the barrier by 20 seconds but is widely criticized for creating highly artificial conditions to get to that point. Funny enough, nobody else was ever able to do the same thing (official or unofficial) in the seven subsequent years until this year. That only exemplifies the amazing feat of what both Adidas athletes performed at the London Marathon this year. ...(Abridged)... This is a highly abridged version of this 6 page note. Subscribers can find the complete deep dive note and financial model at our website here (link also in profile): msquaredcapital.com/adidas We currently have coverage of 19 consumer/retail companies and will always provide all work on Nike and Restoration Hardware for free. See our website for more information.
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رقم تاريخي لـ أديداس 🥇 وحسرة جديدة لشركة نايكي العداء الكيني سيباستيان ساوي أصبح أول إنسان يحقق ماراثون رسمي تحت حاجز الساعتين بزمن 1:59:30 في لندن، مرتديًا حذاء أديداس. وفقاً لـ @anishmoonka: نايكي أمضت 10 سنوات ومليارات الدولارات عبر مشروع Breaking2 لمحاولة كسر هذا الحاجز مع إيليود كيبتشوجي، لكنها لم تحقق رقمًا رسميًا معترفًا به. 1- كيبتشوجي سجل 1:59:40 عام 2019، لكن السباق كان استعراضيًا ولم يُعتمد رسميًا. 2- ساوي بدأ كـ"صانع وتيرة" (Pacemaker)، ثم فاز بأول نصف ماراثون كامل له عام 2022، قبل أن توقع معه أديداس. 3- أديداس ركزت على تطوير حذاء Adizero Adios Pro Evo 3 لمدة 3 سنوات، بوزن 97 غرامًا فقط، ما وفر أفضلية كبيرة في الأداء. 4- دراسة أشارت إلى أن خفة الحذاء قد توفر نحو 57 ثانية في الماراثون الكامل. 5- أديداس موّلت برنامج فحوصات منشطات مكثف لساوي (25 اختبارًا خلال شهرين) لتعزيز مصداقية الإنجاز. 6- في المقابل، واجهت نايكي تراجعًا حادًا: - انخفاض المبيعات الرقمية 26% - تراجع حصتها السوقية - صعود قوي لمنافسيها مثل On وHoka - إقالة الرئيس التنفيذي في 2024 7- أحذية أديداس هيمنت على سباقات الماراثون الكبرى: - فازت بنحو نصف السباقات الكبرى في 2024 - 4 من أفضل 5 عدائين في لندن ارتدوها سعر الحذاء يبلغ 500 دولار مع توفر محدود، ما عزز مكانته كمنتج نخبة. كيف ردت نايكي؟ رد نايكي اقتصر على منشور إنستغرام مقتضب، في مشهد يعكس خسارتها لرهان تاريخي أمام أديداس.
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In 2016, Nike declared war on the clock. Last Sunday, the clock won. And it was wearing Adidas. This reminds me of Romans 9:16 in the Bible, “It is not of him that willeth, nor of him that runneth, but of God that sheweth mercy.” Here’s the part that sounds made up. The man who broke the two-hour marathon barrier was, until four years ago, a pacemaker. That’s the running world’s term for a hired gun who sets the tempo for the real runners and then politely exits before the finish line. Sabastian Sawe’s first actual race was a half-marathon in Spain in January 2022. He had never competed beyond three miles in his life. He ran all 13. He won. Adidas signed him. The rest is now world history. Last Sunday in London, Sawe crossed the line in 1:59:30, the first official sub-two-hour marathon ever recorded. Yomif Kejelcha finished 11 seconds later. Also under two hours. The top three runners all broke the previous world record on the same afternoon. It was, simply, the greatest marathon ever run. Nike had been trying to make exactly this moment happen since 2016. Their project was called “Breaking2.” They recruited Eliud Kipchoge, arguably the greatest distance runner in human history. They funded the science, designed special shoes, hired rotating pacemakers, and in Vienna in 2019, Kipchoge ran 1:59:40. It was breathtaking. It was historic. It was also, technically, not a real race. Closed course, controlled conditions, a pace car projecting a laser line onto the road. The sport’s governing body declined to recognize it. Nike got the moment without getting the record. Meanwhile, Adidas spent that same period building a better shoe. The Adizero Adios Pro Evo 3 took three years to develop, weighs 97 grams (lighter than a deck of cards), and is backed by research suggesting that cutting 3.5 ounces from a shoe saves a runner about 57 seconds over a marathon. Sawe beat third place by 58 seconds. They also did something quietly brilliant on the integrity side. Adidas paid $50,000 to the sport’s anti-doping body and asked them to test Sawe more than any other runner alive. 25 times in the two months before Berlin alone, with funding committed for the length of his contract. They knew that the moment anyone ran this fast, the world would have questions. So they made sure there were answers before anyone asked. The shoe retails for $500 and sells out almost immediately. Adizero models won half of all major marathon races in 2024. Four of the top five finishers in London on Sunday wore the same model. @Nike posted three sentences on Instagram. “The clock has been reset. There is no finish line.” It’s not a bad line for marketing, honestly. But there is a finish line. Sawe crossed it in 1:59:30. And he was wearing @adidas
Apr 26
1:59:30. Humanity just got faster. Powered by Adizero. #YouGotThis
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It’s how Nike invested MILLIONS into cracking the 2 hour barrier for marathon running. Even came up with the name Breaking2….. but an Adidas athlete breaks the barrier…… in actual marathon conditions
Apr 26
1:59:30. Humanity just got faster. Powered by Adizero. #YouGotThis
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كل شيء في عالم الرياضة له جانب تسويقي ! أديداس لم تفوت فرصة نجاح العداء سيباستيان ساوي بكسر حاجز ساعتين في الماراثون لأول مرة في التاريخ ، وبدأت حملتها التسويقية حوله. فكرة كسر الساعتين أساساً بدأتها نايكي عام 2016 بمشروع Breaking2 ، عندما استثمرت في 3 عدائين بقوة، ولكن عندما حطمت حاجز الساعتين عام 2019 تم اعتبار المعايير غير مستوفاة لاعتماد الرقم. أديداس التقطت قدرات ساوي منذ بدايته، وقامت بدفع عشرات الآف الدولارات مقابل إخضاعه لفحوص المنشطات من جهات عديدة وقاسية المعايير في آخر سنتين، لأنها كانت ترى أنه سيحقق ما تحقق الآن .. وأرادت أن تقتل أي محاولات للتشكيك به قبل أن تبدأ.
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Part 2. The average healthy adult, asked to run as hard as they can for one mile, finishes in about 9 minutes. That same speed, you’d guess, is roughly what your body can sustain. Sabastian Sawe just ran 26 of those miles back to back, and each one took him 4 minutes 33 seconds. That is not jogging speed. That is sprint speed for most of us. He held it for 1 hour and 59 minutes and 30 seconds, and he was actually getting faster at the end. Your body has three knobs that decide how fast you can run for a long time. The first is how much oxygen your lungs and heart can deliver to your muscles per minute. Scientists call this number VO2 max. A normal adult sits around 30 to 45. A fit recreational runner gets to 50 or 60. Elite marathoners are at 70-plus. Sawe’s is in that range. The interesting part isn’t the number itself, it’s what percentage of that ceiling he can hold for the full race. In a 2020 study of the 16 best male distance runners on earth (commissioned by Nike’s Breaking2 project), most were able to sustain about 92% of their max for two hours. Sawe ran London at roughly 99%. For two hours straight. Until last year, every textbook on endurance physiology said this was impossible. The second knob is fuel. Your muscles run on sugar. The faster you run, the faster you burn it. Most trained marathoners can absorb 60 to 90 grams of carbs per hour during a race. Sawe trained his stomach over 12 months to take in 115 grams per hour, the upper limit of what a human gut has been measured to handle. The protocol came from a Swedish company called Maurten. Race morning, his pre-race meal was two slices of bread with honey and tea. During the race he drank a measured sports drink at 5km, 10km, 15km, switched to a caffeinated energy gel at 20km, and kept drinking every five kilometers after that. The third knob is running economy. Two runners with identical lung capacity can finish a marathon five minutes apart because one of them wastes less oxygen with every step. Imagine two cars with the same engine but very different fuel economy. Average people use about 220 ml of oxygen per kilogram of body weight to cover one kilometer. Elite Kenyans use about 180. Less wobble, less braking, less wasted force, every stride. Sawe’s frame is 5’7” and roughly 130 lbs. Almost no upper-body muscle. Long, light legs. His coach Claudio Berardelli, who has trained Kenyan runners for 22 years, told NBC, “I thought I had seen pretty much everything. Then Sabastian started to show me something which I thought was almost impossible.” Then there’s where he trains. The town of Iten in western Kenya sits at 7,900 feet of elevation. The air has about 25% less oxygen than at sea level. Roughly 1,000 elite athletes live and run there year-round, on red dirt tracks through forest, climbing 3,000 feet of vertical every week. The weekly schedule is the same for almost every camp: easy run Monday, track Tuesday, easy Wednesday, hills Thursday, easy Friday, long run Saturday, rest Sunday. Marathoners log over 150 kilometers a week. After a few months at 7,900 feet, the body grows extra red blood cells. When Sawe drops down to sea level for a race, his blood is carrying more oxygen per stroke than anyone he’s racing against who doesn’t train in the highlands. This is also why eight of the last ten marathon world records have been set by runners from Kenya or Ethiopia. The closing kilometer of his race in London was the fastest closing kilometer ever recorded in a marathon. He covered the last 2.195 km in 5 minutes 51 seconds. That works out to a pace of about 4:17 per mile. After already running 24 miles. At 99% of his max. In 60-degree weather. His coach said he hasn’t peaked yet. Eliud Kipchoge ran his fastest marathon at 37. Sawe is 31.
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🚨🚨 HISTORY. REWRITTEN. 🚨🚨 April 26, 2026. TCS London Marathon. For the first time ever — TWO men ran a full 26.2-mile marathon in under 2 hours. In official race conditions. No exhibition. No pacers. No lasers. Just raw, legitimate greatness on the streets of London. 🇰🇪 Sabastian Sawe — 1:59:30 NEW WORLD RECORD 🏆 (shattering the old mark by 65 seconds) 🇪🇹 Yomif Kejelcha — 1:59:41 Both in Adidas. Eliud Kipchoge’s 2019 Breaking2? A legendary spark that showed the world it was possible. Today? The spark became a wildfire. The 2-hour barrier is OFFICIALLY dead. 4:33 per mile. For 26.2 miles. Insane doesn’t even begin to cover it. The hits keep coming for the sport we love. What falls next — sub-1:55 by 2030? Tag your crew. This changes everything. 👇 #LondonMarathon2026 #Sub2Marathon #WorldRecord #Athletics Image 1 (Sawe solo hero shot — perfect lead visual):
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Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas. Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours. Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count. Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024. Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds. Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated. The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record. Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival. Via - Ashish moonka
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Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas. Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours. Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count. Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024. Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds. Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it. The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record. Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.
Apr 26
1:59:30. Humanity just got faster. Powered by Adizero. #YouGotThis
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サウェが圧勝したベルリンでは暑かったように、近10年間で見ても今年のロンドンやボストンで風も含めてここまで好条件になることは滅多になかったと思います。 一方で、Breaking2とINEOS 1:59では開催日に幅があり、気象条件が良く風が強くない時間帯を選んで開催していたので、全然違うと思います。
公認か非公認かはともかく、2017と2019のbraking2が実質的に通常のレースとそれほど違いがあったかというと、さほどでもないよね
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Replying to @_Zeets
nike deserves credit for starting the super shoe movement and proving that an under 2 hour marathon was possible. seems like their breaking2 effort was just another piece of innovation under nike that got lost under john donahoe’s horrific tenure as ceo
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Nike invirtió 𝗠𝗜𝗟𝗟𝗢𝗡𝗘𝗦 en el proyecto “Breaking2”. La idea era que Eliud Kipchoge rompiera la barrera de las 2 horas en maratón. Marca inalcanzable hace años. Kipchoge lo consiguió en 2019, pero bajo condiciones controladas (con láseres y pacers), por eso nunca fue oficial. Recientemente, dos atletas lo lograron y en competencia oficial. ¿El dato? El ganador y el segundo corrieron con los nuevos zapatos Adidas: Adizero Adios Pro Evo 3. La historia sigue sumando capítulos. x.com/Vincentt1987/status/20…
Vincent.

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Replying to @theroadtlv @yevgets
מי חשב את זה ומתי? כשקיפצ'וגה רץ את ה Breaking2 ב 2019 כולם ידעו שמתישהו מישהו הולך לעשות את זה ולא "בתנאי מעבדה".
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