Never waste a good crisis.
Every crisis is an opportunity for transformation.
The term “Burning Platform” refers to an urgent "act now or face serious consequences" scenario. It originates from a 1988 oil rig disaster. An explosion caused a massive fire, killing 167 men. Three survivors faced an impossible choice: stay on the burning platform and likely die or jump into the freezing waters below. Two men jumped and survived, though seriously injured, while the one who stayed did not make it.
A burning platform represents a situation with limited, high-stakes choices, where action is both risky and unavoidable.
In
#marketing, a
#burningplatform doesn’t always mean an existential crisis. Instead, it can signify any critical issue that, if left unaddressed, could cause significant disruption.
Examples include:
🔘 A sharp decline in market share.
🔘 A competitor leading disruptive innovation.
🔘 A sudden shift in customer behavior or market trends.
As a
#CMO, you must identify burning platforms and influence stakeholders to address them. Begin with a basic marketing plan focused on healthy growth. Then, collaborate with your stakeholders to:
🔘 Define the problem clearly.
🔘 Establish a content and demand generation strategy to achieve specific outcomes.
🔘 Communicate consistently and align internally to sustain momentum.
A burning platform helps CMOs clarify priorities, align teams, and generate momentum.