From Zurich to a Global Sports Icon:
@on_running’s Journey of Swiss Innovation 👟
top100startups.swiss/On-From…
Fifteen years ago, a small Zurich startup set out to change the way the world runs. Today, On stands as a global sportswear powerhouse, employing over 4,000 people, listed on the
@NYSE, and worn by everyone from Olympic champions to style icons like Zendaya.
It all began with a pair of running shoes made using garden hoses. Co-founder and former triathlete Olivier Bernhard wanted a new kind of running sensation, soft landings and explosive takeoffs. His experiment caught the attention of Caspar Coppetti and David Allemann, and soon, the revolutionary CloudTec® technology was born. Test runners said it felt like “running on clouds” — and the name On stuck.
🏃♂️ From the first Cloudsurfer to cutting-edge designs like the Cloudmonster
📈 From Zurich workshops to a USD 14 billion market cap
🎾 From Roger Federer’s partnership to sustainable innovations like Cyclon™ and CleanCloud®
... On has turned Swiss precision into global performance.
As the Top100 Swiss Startup Award celebrates its 15th anniversary,
@on_running perfectly embodies what Swiss entrepreneurship can achieve: vision, endurance, and innovation that inspires the world.
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