โ๏ธ Op-ed | ๐๐ฒ๐ป ๐ญ: ๐ ๐๐ฒ๐ฐ๐ต-๐ป๐ฎ๐๐ถ๐๐ฒ, ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป, ๐ฎ๐ป๐ฑ ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ-๐ต๐ฒ๐ฎ๐๐ ๐ฏ๐๐ป๐ฐ๐ต is rapidly emerging as the countryโs most consequential consumer segment. Having grown up in a hyper-connected world dominated by smartphones and social platforms, Gen Z demands more than products -- they seek personalisation, cultural alignment, and authenticity.
Read an expert view by Dr. Puneet Mansukhani, @KPMGIndia in @fe_retailretail.financialexpress.com/โฆ#GenZ#CX#customerexperience#hyperconnected#hyperpersonalisation#consumersegment#consumerbehaviour
Indeed it's a good Marketing Strategy to retain a certain ConsumerSegment/TargetMarket wherein Customer AcquisitionCost will also be less.
Such policies must be replicated by Agile Tourism Boards/Ministries, especially in #SouthAsia