C-suite session slowed down after super compelling Josh Joe keynotes. The keynotes both compelling with economic metrics and trend trajectory. I highly reccommend the conference for all execs in media snd broadcast industries @Devoncroft

Yesterday’s @Broadcast_Tech Fest on Cloud Innovations was a real treat — a pleasure to join such a sharp crowd discussing the reality of cloud adoption in broadcast and post-production. A few clear takeaways emerged: 1️⃣ Cloud isn’t too expensive — if managed by people who know what they’re doing. Cost overruns tend to come from poor architecture and lack of operational control, not from the technology itself. 2️⃣ Full-resolution storage in the public cloud remains prohibitive for high-end producers. As Chris Sarson (The Collectv) put it: “Proxy-based workflows are not optional — they’re the critical success factor.” 3️⃣ FinOps is now essential. Balancing technology and finance has never been more critical — echoed from @jstinehour's earlier point at @Devoncroft. The discussion between “cloud-native” and “cloud-on-prem” was particularly insightful. While the BBC continues its steady move to the public cloud (AWS, Redshift and all), others — like Sky, The Collectv, and Clear Cut Pictures — have opted to install cloud technology on their own hardware. Why? Because they’ve done the math. When you operate at steady, high volumes, you can create your own economy of scale — and owning the infrastructure simply makes financial sense. As Jess Nottage (Clear Cut Pictures) explained, their hybrid model combines flexibility with control. For long-term storage, they still favour LTO — cost-effective, reliable, and rock solid from a security standpoint. If accessibility is the goal, deploying cloud tech on owned hardware aligns neatly with Motion Picture Laboratories' MovieLabs 2030 vision: bring the apps to the media, not the other way around. A few highlights from the day: 🎙️ Jess Nottage (@ClearCutPics) has done the calculation and it is still more cost effective to buy more computers. 🎙️ Sam Ross (@BBCNews) on centralising search across decentralised storage — a smart approach to managing complexity. 🎙️ Adam Downey (@SkyUK) on remote sports production and private cloud — ensuring collaboration remains human, not just technical. 🎙️ Chris Sarson (@thecollectv_) reminding us that high-res storage in the cloud will bankrupt you if you’re not proxy-first. 🎙️ Cara Kotschy (Residence Pictures) showing that a full-cloud post house can work when agility and global reach are key. Obviously GenAI made its way into the conversation as well — from automatic tagging to intelligent storage tiering and auto editing. Promising, but let’s just say... interesting, not there yet. All in all, a great day of grounded insight — kudos to the organisers and all speakers for keeping the debate down to earth and relevant. At @Limecraft, we’ve long believed that hybrid, proxy-based workflows offer the sweet spot between efficiency, accessibility, and cost control. It’s encouraging to see the industry moving in that direction — not because it’s trendy, but because it’s the most sustainable and operationally sound path forward.

@Wimbledon looked fantastic on @BBCiPlayer in HDR HLG 4K. Sport is ideal for HDR but the real issue is viewers just don’t understand it. A failure of marketing therefore. Screen Manufacturers and Streamers need to work together.

2024 broadcast survey by @Devoncroft and @Ateme_x shows high importance attached to 4K but – remarkably – much lower for HDR. Moderate interest from broadcasters also in multichannel/immersive audio.

Avid CEO Wellford Dillard joined top industry leaders on "The Technology Supplier C-Suite" panel at the 2025 @Devoncroft Executive Summit in Las Vegas to discuss strategies for a rapidly evolving media & entertainment market. #avid #nabshow #nab2025 #devoncroft #executivesummit

#NABShow is just 3 weeks away, and there is so much to look forward to! As always, we’re proud to sponsor the Devoncroft Summit, where the lineup of speakers promises to provide a pulse-check on the industry's future. ⏪ Here’s a throwback to last year’s highlights.

It was great to hear contributions from our clients today including @ZixiNews, @ross_video and @MEDIAGENIX_TV. ........ #IBC2024 @Devoncroft @IBCShow

One of the best events pre NAB and IBC is the @Devoncroft Conference. It is worth the price. #IBC2024

Travel day. Incredibly looking forward to meet with friends and partners at this year's @IBCShow, kicking off with a great state of the industry session today by @Devoncroft. I can't wait to hear @jstinehour's take on what's going on and what not. If you haven't done so yet, please consider booking a meeting with @Limecraft (booth 7D11), or just drop me a message. PM's are open, looking forward to catching up! This year's innovations include - among other things: ✅ Media Intelligence for journalists and documentary producers, delivering unprecedented accuracy. Thanks to our friends at @Speechmatics. ✅ Radical automation of ingest processes by integrating @lockitnetwork. ✅ For producers operating on really large volumes, we're proposing integrating with @archiware. Using Limecraft on top, your media on cold storage are as accessible as if they were on spinning disk. ✅ And, using our brand new smartphone app, you literally have your production in your own hands. Thanks @Codifly_ for your diligence. ✅ Embedded analytics giving you deep insights in what is going on, enabled by @luzmo_official In other news, we've become a certified 100% carbon neutral venture. Happy to share our experiences and to show you how you can have a material impact as well 🌱 None of the above, but you are a fan of 🇧🇪chocolate? You're welcome! #MediaIntelligence #ZeroCarbon

⏰ TOMORROW ⏰ Don't forget to join us at the @Devoncroft Executive Summit. There's still time to register: eventbrite.com/e/2024-devonc…

We’re excited to be a part of #BC2024 again! 📌 The team will kick off the show at the @Devoncroft Executive Summit. 📌 At the show, we’ll be showcasing the Rally #mediasupplychain management platform and the Rally Application Services ecosystem. Visit the team at Booth 5.G55!

Kicking off @NABShow with the thought provoking discourse and valuable industry insights of @Devoncroft Partners Executive Summit. #matroxvideo #nabshow #nab2024 #devoncroft

Attending the @Devoncroft executive summit @NABShow @GOHarvardMedia #harvardmediaeverywhere #constantlearning

In about a week the @DataExpedition team will be headed to Las Vegas for @NABShow and the @Devoncroft Executive Summit. Meeting times are still available to discuss your accelerated data transfer needs! #MoveDataFast bit.ly/3xtGaGG

SDVI is pleased to support the @Devoncroft Partners’ Summit taking place at the #NABShow on April 13! The Summit fosters thought-provoking conversations by bringing together industry leaders from across media technology. Sign up at hubs.la/Q02rc9t40 #mediasupplychain

Ateliere is honored to be featured in the prestigious Devoncroft Partners 2023 Big Broadcast Survey Reports! 🌟 devoncroft.com/2023/11/14/20…

Thank you to Bart Spriester and other panelists who kicked off our time in Amsterdam at the Devoncroft Executive Summit with a fantastic session on shifting trends and challenges for media service providers: comca.st/46dsFr4 #IBC2023

Our CEO Serge Van Herck on stage at the #Devoncroft summit discussing business strategy and tech trends in the technology supplier C-suite panel. A great way to kickoff the #IBCShow! #EVSforLive

Day one in the big @IBCShow house with Adam Tilbury-Eld - fascinating discussions but very few women here which reflects the industry I guess still. Anyway Rise is still making huge strides and efforts to change this - come and see us at the show hall 8:D41 @Devoncroft

2023 Devoncroft Executive | Amsterdam is underway! Packed house of #MediaTech Execs hearing Devoncroft State of the Industry from Josh Stinehour