Most product builders focus on the "ideal" user journey. I realised I was doing the same and it was costing me sales.
Over the last three months, I've been tracking conversion for my
#framerplugin, Typeskale. By changing the paywall placement, I moved the conversion rate from 2.85% to 3.75%.
This might seem minor until you realise it's a 31% improvement.
Here are my notes from the experiments 👇
ALT Split-panel doodle comparing a user journey: left side labeled ‘Happy Path’ shows a straight vertical line; right side labeled ‘Reality’ shows a wavy, looping path with small doodle accents, highlighting a smooth ideal versus a bumpy real experience.