Local businesses get ignored by agencies that charge too much and move too slow. GrowthLoop runs their social media on autopilot using AI — content, ads, leads, the whole thing. Built for gyms, salons, clinics that need actual customers, not just more followers.

The full State of Martech 2026 report is here. 🙌 content.martechday.com/state… Free and ungated. No landing page. No form to fill out. No “leave a comment and we’ll DM you” hoop. Frans Riemersma and I have spent the past 6 months analyzing where martech is really headed — across the 15,505 products in the 2026 Marketing Technology Landscape, our survey of 200 marketing leaders, and a deep dive into 70 AI use cases reshaping marketing. A few of the big stories inside: 1️⃣ The martech landscape is effectively flat for the first time in 15 years — but underneath that headline, the market is anything but static. 1,488 products were added. 1,367 were removed. We reveal which categories are growing, shrinking, or churning out the old with the new. 2️⃣ It took the martech landscape 15 years to reach 15,000 products. The MCP server ecosystem hit nearly twice that in 18 months. Anthropic, OpenAI, Google, and Microsoft all converged on the same open protocol — companies that agree on roughly nothing else. We unpack what this means for the integration physics that have shaped martech for two decades, and where agentic gravity is pulling the stack next. 3️⃣ The 20-year debate between “consolidate on a suite” and “best-of-breed” has a 2026 answer: neither. The stack is stratifying. AI-native tools are winning the creation layer. Incumbent SaaS still owns much of the orchestration layer, where workflows and data already live. And homegrown AI is showing up where proprietary data, business logic, brand experience, or customer context really matter. Across our AI use case data, leading teams aren’t choosing between AI in existing SaaS, new AI-native tools, or homegrown solutions. They’re often using all three — sometimes for the same use case. 4️⃣ AI doesn’t make martech complexity disappear. It exposes it. When a human is in the loop, they can quietly compensate for bad handoffs, messy data, disconnected systems, outdated product information, and fuzzy governance. When an AI agent is orchestrating a customer interaction, answering a buyer’s question, recommending a product, or triggering a workflow, your internal architecture leaks directly into the customer experience. We dig into what context engineering means for marketing ops in this new reality — and why the inner game now shapes the outer game more than ever. Huge thanks to GrowthLoop, Hightouch, Knak, MoEngage, Pega, Progress, and SAS for sponsoring this research and making it possible for us to share it freely with the community. 🙏 Download the PDF. Read it. Share it. Challenge it. Give us your hot takes. The chrysalis stage of martech is messy — but something beautiful is taking shape. 🦋 #marketing #martech #AI #MartechDay

For 15 years, I've been charting the #martech landscape. When I first mapped it in 2011 — around 150 products, which at the time seemed ridiculously overcrowded — my intent was merely to persuade marketing executives that they were increasingly running a tech-powered organization. While the purpose of marketing and its soul had not changed, its operational reality was changing fast. I'd humbly mark that moment when marketing operations sprouted from being "the island of misfit toys" (as one famous analyst once decried it) into becoming the bedrock upon which the entire architecture of modern marketing would be built. I had no idea that my "simple" side project of a slide of martech products would explode exponentially into an eye-watering kaleidoscope of thousands and thousands and THOUSANDS of products. What did I get myself into? It quickly eclipsed my ability to produce it on my own, leading to many wonderful collaborations with Anand Thaker, Jeff Eckman, and ultimately with my brother-in-martech Frans Reimersma — along with hundreds of contributors and volunteers. Apologies there are too many to list. But Frans and I, and the industry at large, owe you a huge debt of gratitude. But here's the thing. It was never about the number. I know, that's been the headline for the past 15 years. Because it has been surprising if not seemingly counterintuitive. (Although other sectors, such as fintech and devtech, now FAR OUTWEIGH the martech landscape in volume.) But to me, the most fascinating stories have been the patterns WITHIN the landscape. Year over year, which categories grew? Shrunk? Churned? What was the distribution of vendors within them? What were the shared narratives across their websites? Aligned against G2 data, which were loved... or not loved? The landscape is *not* a tool for picking winners or shopping for your tech stack. But it is an instrument for understanding the overall shape of the market, a chimeric creature that morphs in strange and wondrous ways from year to year. As it turns out, it's a pretty good bellwether for extrapolating where the industry is headed too. And, wow, this year the industry is headed in some pretty wild directions. I invite you to join us Tuesday, May 5, when we unveil the 2026 Marketing Technology Landscape, along with 100 page, in-depth report on the State of Martech 2026. It includes months of research not just on the evolution of the vendor landscape, but more importantly, the evolution of marketing stacks and marketing operations in this highly fluid age of AI. You can get it all here: martechday.registration.gold… Thanks to Anthony Rotio of GrowthLoop, Tejas Manohar of Hightouch, Brendan Farnand of Knak, Raviteja Dodda of MoEngage, Tara DeZao of Pegasystems, Sara Faatz of Progress Software, and Jonathan Moran of SAS for support our research and joining us next week to discuss the wild themes that have emerged from it.

One of the core arguments in our upcoming State of Martech 2026 report is that AI doesn’t eliminate constraints. It moves them. When content becomes abundant, the bottleneck shifts to relevance. When integrations get easier, the bottleneck shifts to orchestration. When anyone can vibe-code an app or automation, the bottleneck shifts to coherence. Which is why “context” has suddenly become the most overloaded — and most important — word in martech. Context windows. Context graphs. Context engineering. Context-as-a-service. Behind all of that jargon is a very practical question: Do your systems actually give your people and AI the right data, content, rules, and intent at the moment of decision? Because increasingly in an AI world, the inner game (marketing operations) becomes the outer game (customer experience). Oops, your stack is showing. On May 5, we’ll dig into this in depth with the launch of the State of Martech 2026 report and the new landscape. For marketing, marketing ops, and martech leaders, this is where the real work is now. Sign up for free to get the report the moment it's released and catch our keynote presentation live or on-demand: martechday.registration.gold… #AI #marketing #martech Thank you to our sponsors GrowthLoop, Hightouch, Knak, MoEngage, Pega, Progress, and SAS!

🚀 Registration is now open for #MartechDay. On May 5, Frans Riemersma and I will debut the new State of Martech 2026 report and the updated 2026 Marketing Technology Landscape. If you register, you’ll be first to receive both — along with a front-row seat to our online keynote and candid interviews with leaders from GrowthLoop, Hightouch, Knak, MoEngage, Pega, Progress, and SAS. We’ll dig into: → What changed in the martech landscape — and what didn’t → 70 AI use cases drawn from survey data from 200 marketing leaders → Where marketers are actually using AI: existing SaaS platforms, AI-native products, and home-grown apps and agents → Why “context” may be the most overloaded word in martech — and how getting it right is the difference between generic and genius AI-powered marketing ...and much more. Join us live on May 5, or watch on-demand anytime that month. Registration is required to get access to the event and receive the report. martechday.registration.gold…

Growth LOOP 2024 Kasvucastissa puhuttiin kasvusta ilman siiloja. Työelämäprofessorit @alexnieminen, @laurahstromberg ja @jussi_rissanen nostivat esiin saman ytimen: kasvu ei synny odottamalla, vaan tekemällä. Keskustelua veti @jarkkokurvinen. #growthloop #kasvuareena #kasvu

🚀 AKAS: The Gravity Field of Consensus Growth is never accidental — it’s the result of a self-reinforcing loop. 📌 Every new participant pushes the next wave of expansion. 📌 Every layer of consensus amplifies liquidity and incentives. Network coverage × conviction in holding continuously concentrates momentum. 💡 AKAS is not just a project — it’s a gravitational core where consensus converges. ✨ #AKAS #ConsensusEconomy #GrowthLoop #LiquidityFlywheel #Web3 #DeFi #NextGrowthCycle 🚀

The most advanced AI models are built on iterative loops, refining every output until it hits the target. Your growth works the same way. Do not fear the messy first draft of your transformation; just focus on the daily recalibration of your mindset. Progress is a series of updates, not a single launch. #MindsetShift #TechWisdom #GrowthLoop

We’re going LIVE today (11 AM PST | 2 PM EST) for the premiere of Git Sh*t Done. Joining @IbaMasood and @syedahmedz are two world-class engineering leaders from @maybern_ & @growthloop. Register here: luma.com/kb7xh6f2

New episode just dropped! 🚀🪐 208: @arotio from @growthloop: Exploring causal context graphs and machine customers, starting in retail media networks Recap: humans.short.gy/anthony-blog YouTube: humans.short.gy/anthony-yout… Spotify: humans.short.gy/anthony-spot… Apple: humans.short.gy/anthony-appl…

⏳ Only 4 days left! Get ready to unlock the secrets of Customer Acquisition, Engagement & Retention at MarTech Africa 3.0 — where growth isn’t a strategy, it’s a loop. 🚀 📅 Feb 28, 2026 🔗 Register: martechafrica.com #MarTechAfrica30 #GrowthLoop #MarketingTech

Last weekend, we kicked off the MarTech Africa 3.0 journey with our exclusive Symposium! We had lively discussions on marketing innovations, strategies, and trends, the energy and ideas in the room were truly inspiring. 🌟 #MarTechAfrica30 #GrowthLoop #DigitalMarketing #Customer

My creativity is not accidental. It’s a gift sharpened by consistency, taste, and lived experience. Even on quiet days, it’s still there. I see what others overlook. My strength isn’t just talent; it’s perspective. I notice patterns, emotions, and stories that give my work depth. I’m growing, not stuck. Every version of my work has been preparing me for the next one. Progress doesn’t always look loud, but it’s real. My ideas have weight. They influence moods, conversations, and sometimes decisions. What I create can outlive the moment I made it. My voice is distinct. I don’t need to sound like everyone else to be relevant. Authenticity is my unfair advantage. Rejection doesn’t erase my value. It only refines my direction and strengthens my discernment. I’m trusted with influence. Whether big or small, the attention my work receives is a responsibility and I handle it intentionally. I’m allowed to evolve. Outgrowing old styles or ideas isn’t failure; it’s alignment. I won’t take this season for granted. The access, the ideas, the hunger, the capacity to imagine, these are privileges. My name is Carter, I am a product designer, a pro art designer and project managers and I don’t create to prove my worth. I create because expression is part of who I am and I steward it well. #NCTJNJM #GrowthLoop #ishowspeed

That's pretty true and I like that quote so much 🔥 Often thinking about it when deciding how to proceed with my future. Staying consistent and patience pays off long term. Sooner one starts, better result are most likely to nd achieved 💪 That being said, I'd start as a kid.

GrowthLoop… Active 8 - Active 25 are available

I charged ₦1,000,000 for 2 hours.”, actually 1.2m, this was the initial deposit. Before you argue, remember this: There’s no useless skill, only poor monetization. So much planned for #GrowthLoop this year, Reply “GROW” if you want to learn how we’re scaling #GrowthLoop this year.

Good morning everyone 🌞 May today bring you peace, progress, and plenty of reasons to smile. Step into the day with confidence, positive energy, and the belief that something good is about to happen. Have a beautiful and productive day ahead. #AFCON2025 #GrowthLoop

Good morning everyone 🌞 May today bring you peace, progress, and plenty of reasons to smile. Step into the day with confidence, positive energy, and the belief that something good is about to happen. Have a beautiful and productive day ahead. #AFCON2025 #GrowthLoop

If you’re to ask questions that does 2 things, what are those questions? #AFCON25 #ALGNIG #GROWTHLOOP #WILDLAGOS