Helped my clients do >$40,000,000 in the last 365 days with all-image emails.
Here’s why they didn’t go to spam (and how yours won’t either):
↳Segmentation on lock: 14, 30, 60, and 90-day engaged lists used religiously
↳3-4 emails per week only to engaged profiles (90-day max)
↳Compressed images every time (imagecompressor .com m is your best friend)
↳Alt text added to all images
↳Footer includes live HTML (brand info, unsubscribe, invisible text trick)
↳Mobile-optimized layouts (designed in Figma)
↳Dark-mode friendly designs (easy with image-based emails)
↳10-25% of emails sent were pure plain-text (from the founder)
↳"Gradual Send Over Several Hours" used on new or cold accounts
↳Smart Sending turned off in flows
↳Deliverability warmup strategy followed to the T: start with 14-day, then expand
At the end of the day... Gymshark, Kylie Cosmetics, Skims, MVMT, Dr. Squatch, Brooklinen, Hydro Flask, Ridge, Casper, and thousands more wouldn’t be sending image-based emails if they went straight to spam.