$38M in 10 weeks on
@Shopify… that’s impressive, but did you know that Josh Behr also set the highest single-day sales record on Shopify in 2015 at $5.5M?
Josh Behr
@Jbehr919 is the CEO of AMB Interactive and has worked with some of the largest apparel brands in the world, managing massive email lists (over 16 million users) and knows how to really make the most of email and SMS on Shopify.
In this episode of the
@UpArrowPodcast by
@Elumynt, Josh and I dig into:
✅ How he set this Shopify record selling hoverboards
✅ Purchasing
@JackThreads and the ups and downs of buying a business
✅ Taking a 16M email list down to 400,000 to finally make it a PROFITABLE email list
✅ Why NOT every email is created equal
✅ Better email segmentation that allows you to turn an inventory asset into a cashflow king
✅ The brilliant contact enrichment that’s already built into tools like
@Klaviyo,
@Sendlane,
@Listrak, and others
✅ Where else you should be pushing your email segments to get the most growth
✅ Why you need to STOP selling the “whole story” in the email
✅ Shoutout to
@Kurtinc’s episode on the Up Arrow Podcast and our discussion about “The User Is My Mom”
✅ Why “retention is the new acquisition” is complete BS
✅ Shoutout to Michael Siegel’s episode and his brilliant post-purchase education
Plus, as always, we get into a little of the personal stuff as we talk about the misery of being a Jets fan and how it’s made Josh a better entrepreneur, his love of the quote “all gas, no brakes” by coach, Robert Saleh, and our mutual love of Maryann Donuts in Canton, Ohio.
You can watch the video here:
elumynt.com/blog/email-perso…
Also, a special thank you to the one and only,
@herrmanndigital, genuine human being, incredible advertiser, creator of the Olive Garden Ecommerce Meetup, and one of my absolute best friends, for putting me and Josh in touch for this episode.
#emailmarketing #smsmarketing #retentionmarketing #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing