Customers set up non-relevant or non-valuable Key events in GA4.
This is one of the biggest pains for agencies, because you have to customize Looker Studio reporting for each customer. You can't just copy the template for a new customer in 1 click.
One of the most popular examples: business marks different parts of one user funnel, as Key Events:
- sign_up
- pricing_visit
- subscribe_click
- purchase
As a result, metrics "Key events" and "Sessions key event rate" aren't valuable at all. Somebody bought a product/service, and somebody only created an account. These conversions aren't equal.
To solve this pain, we add an optional field on the GA4 setup step -> Primary Key Event.
For each project, you can choose one of the most important Key events at Sitechecker, and we'll apply it to all GA4 reports.
- If you don't use this optional step, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀 and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲 metrics, by default.
- If you choose a primary event, we use 𝗸𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝘀:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} and 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝗞𝗲𝘆𝗘𝘃𝗲𝗻𝘁𝗥𝗮𝘁𝗲:{𝗰𝗵𝗼𝘀𝗲𝗻_𝗲𝘃𝗲𝗻𝘁} across all reports.
How often do you feel this pain, too?