Second and third order effects of every app/website becoming an app store:
1. The 30% Apple and Google collected for decades gets distributed across millions of builders. The biggest wealth transfer in the history of software happens
2. Your data is now scattered across 500 micro apps. The person who aggregates it sells it back to you.
3. Microapps become a massive headache for IT because they arenโt approved and we all get addicted to them.
4. Data fragmentation gets so bad that the person with clean unified data about you becomes more valuable than any single app.
5. Physical retailers start shipping micro apps as part of the product. You buy the blender and get the app that runs it.
6. Insurance companies can't underwrite software liability anymore. Every app is a new unknown risk.
7. Software distribution becomes a real estate business. The platforms with existing eyeballs extract all the margin.
8. Doctors, lawyers, and accountants etc start competing on software
9. Micro apps expose how little most SaaS products actually do. Turns out you needed four features not four hundred and the incumbents cannot unbundle themselves fast enough.
10. Every niche industry gets its first real software. The dry cleaning industry, the fishing industry, the funeral industry. Sectors that enterprise software never touched.
11. The gap between knowing an industry and being able to build for it collapses. Domain experts become the most dangerous founders.
12. Lawyers start winning cases based on who has better micro apps
13. Micro apps make pricing transparency unavoidable. When anyone can rebuild your product in a weekend you cannot charge rent forever.
14. Kids who grow up now will never understand why you had to wait for a company to build what you needed.
With AI coding, itโs possible every app / website becomes an App Store.
The second and third order effects of this are interesting to think about.