Traditionally, the playbook for b2b technology businesses has been horizontal: continually add more products to generate more revenue per seat.
Product roadmap:
- Launch product A, charge
$X per seat, per month
- Add product B, increase by
$X per seat, per month
@mondaydotcom has done this flawlessly: started w/ collaboration tools - - > now launching Monday Sales CRM & MondayDev (
@Atlassian competitor).
Now, we're seeing more businesses building SaaS products functioning more like a customer acquisition tools. This is then used to ultimately add FinTech offerings to amplify revenue and customer stickiness.
@tithelyapp is a great example of this trend that will continue with the growth of AI bringing down software development costs.
Tithely sells a vSaaS product to churches that helps them manage donations and membership engagement. Check this, they charge $150 / month for their entire offering BUT customers must use their payments product to get that deal.
Takeaway: With software costs precipitously dropping, SaaS products can become a CAC tool. Once a customer starts using your payment rails.... their success is truly your success.