ALT Sennheiser Enhances the Audio Experience on New Cupra Tavascan All-Electric SUV Read More https://audioxpress.com/news/sennheiser-enhances-audio-experience-for-cupra-tavascan-all-electric-suv Sennheiser has joined forces with Cupra, the new "unconventional" brand from Spanish car manufacturer SEAT (Volkswagen Group), to deliver a new immersive sound experience to Cupra's first all-electric SUV coupe, the Cupra Tavascan. According to the car maker, the Tavascan's performance makes it a game-changer in the world of electrification, breaking conventional rules, and helping to deliver an emotional driving experience where sound is an essential factor. #immersiveaudio #objectbasedaudio #immersivesound

ALT Sony Promotes Real-time Live Distribution Technology With Full Object-Based Spatial Audio Read More https://audioxpress.com/news/sony-promotes-real-time-live-distribution-technology-with-full-object-based-spatial-audio Sony Electronics has created a real-time live distribution technology with full object-based spatial audio, expanding on the ecosystem for its 360 Reality Audio technology. For the first time ever, according to Sony, this new distribution technology will allow users to immerse themselves in a three-dimensional sound field during live musical events, streamed over the Internet. #objectbasedaudio #realtimeencoder #livestreaming

ALT Sony Promotes Real-time Live Distribution Technology With Full Object-Based Spatial Audio Read More https://audioxpress.com/news/sony-promotes-real-time-live-distribution-technology-with-full-object-based-spatial-audio Sony Electronics has created a real-time live distribution technology with full object-based spatial audio, expanding on the ecosystem for its 360 Reality Audio technology. For the first time ever, according to Sony, this new distribution technology will allow users to immerse themselves in a three-dimensional sound field during live musical events, streamed over the Internet. #objectbasedaudio #realtimeencoder #livestreaming