I agree with the principle that farmers must be paid fairly.
My point is only that the retail price is not the farmer’s price.
Between the farm gate and the shelf there is collection, transport, processing, pasteurisation, packaging, refrigeration, distribution, shop labour, wastage, compliance, marketing, business rates, energy costs and the retailer’s margin.
All of those stages have real costs too.
So yes, if the extra margin genuinely goes back to the farmer, that is a good thing.
But we should be careful not to imply that everyone after the farm gate is simply taking unfair profit. The real question is transparency.
How much does the farmer receive?
How much goes into processing and logistics?
How much is retained by the retailer?
If the answer shows the farmer is getting a fairer share, I would support that. But the claim needs to be evidenced, not just assumed.