Reminds me of that quote attributed to Steve Jobs about hiring smart people and then telling them what to do.
CEOs and CFOs would do well to get some *current* marketing education. A lot has changed since earning that MBA in ~2005.
My entire career, 25 years, I’ve heard ‘marketing needs to align with sales’ and the function, to its credit, has largely done well to comply.
I don’t think it’s too much to ask, to politely suggest, that marketing conversations would go a lot smoother, if we didn’t have to constantly tutor execs and haggle for budget on an important business driver.
It would save a ton of turnover, false starts, stutter-steps, and gymnastics on the marketing team. And that COSTS a company wasted money, momentum and most importantly time.
Go to a conference or something!
First question on the quiz: tell me how, from rich snippets in organic Google to genAI today, is impacting performance marketing.
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