Your subject line grabs attention, but your preheader text seals the deal! This often overlooked snippet is your second chance to hook readers before they even open your email.
Don't leave it blank or let it auto-populate with generic text!
#emailoptimization#preheadertext
Preview text will always populate in email clients that support it. If you don’t include #preheadertext, the #previewtext in the inbox can pull in random pieces of the email.
Chart for your reference to craft preheader text and play with length.
#QeInbox#EmailMarketing#emails