As a lifelong Bond fan, I was genuinely excited to cover 007 First Light. I joined the IO Interactive Creator Program through Keymailer months ago, got approved, and spent that time getting emails about “benefits,” creator challenges, and content opportunities tied to the game. What it actually turned out to be was: make promotional content, earn invisible “points,” and maybe win a key. No transparency. No tracking. No clear requirements. Then launch day arrives and it’s simply “winners have been chosen.” I also found out there’s ALSO a separate official IO creator dashboard Discord program. Joined that too. Approved there too. Same result. No key. I don’t think every creator deserves automatic access, but creators do deserve clarity. Tell people ahead of launch whether they’ve been approved or declined, not leave creators hyping your game for months thinking they’re doing the right thing, only to be left empty-handed on launch day deciding whether to cancel plans or spend $100 out of pocket just to deliver the content they promised their community. Honestly, I’ve made my decision. the whole experience left a really bad taste in my mouth, and it’s why I won’t be doing any content around First Light.