World leaders must now take a critical decision that people and planet desperately need. Unless there is a move to make the political decisions needed on #meansofimplementation, #COP27    will not be an #ImplementationCOP but a #ProcessCOP @AYICC_Kenya @greenfaithworld

In leading my staff meeting this morning, did I inadvertently lapse into Nicholson’s speech from A FEW GOOD MEN as I militantly extolled the virtues of kickoffs, briefs, & creative reviews? YOU’RE GODDAMN RIGHT I DID! #copywriting #processcop #creativedirection #goodcopybadcopy