We got access to data on 5.7 billion emails and 52 million text messages sent in Q1 of 2025.
We then analyzed the data to share all the key things you need to know about what's happening in email, SMS, and push notifications this year.
Some of our key learnings:
- Brands aren't spending enough time building, testing, and optimizing their automations.
- Y-O-Y email conversions are flat, with open rates up & click rates down.
- SMS continues to increase its impact. Talk about a channel with near-perfect open rates.
- Push Notifications are a huge missed opportunity for many brands. This channel costs next to nothing, gets seen almost instantly, and converts like email.
- One of the most underrated emails to send is Shipping Confirmation Emails.
- The list goes on.
You can watch the entire data breakdown and our takeaways here:
youtu.be/SdETqqR0n9I
And special thanks to
@RytisLauris and his team at
@omnisend for making the data accessible to us.
Omnisend is my and
@yojimmykim's email platform of choice for ecommerce brands. They’re also an awesome partner of ours.