インプレッション数をかせぐというよりは全画面広告の表示時間(viewability)を稼ぐやり口か

Exactly. The brits are obsessed with stadiums the have history, which I respect. But frankly sofi is probably the best stadium ever built. From an accessbility, viewability and tech standpoint.

Three outcomes 1. Advertisers get serious about measuring ROI from this and find it's really low. Viewability ≠ attention and the gap is high in this context, it dies like Clubhouse 2. Advertisers *DO* see big ROI and this thing becomes a cash machine. 3. Anthropic intervenes

It appears that I have been released from my viewability jail. Can see my responses again and people seeing them now.

Transparency, data control, and performance together, not as trade-offs. Our collaboration with @AGENCE79 on a programmatic video campaign for a major French retailer delivered exactly that: • 5X CTR uplift vs. open market • 16.7% video completion rate above target • 12.5% viewability above target The future of programmatic isn't open vs. curated. It's finding partners who can give you both, without compromise. Read more: pubmatic.com/news/pubmatic-a… #Advertising #AdTech

CPM is becoming a less useful way to compare programmatic buying paths. For example, a $4 CPM open web buy can look cheaper than a $7 managed/bundled buy -- until you account for platform fees, SSP take rates, data, creative, and inventory quality (last one is glossed over too frequently). Normalize for viewability or (ideally) outcomes, and the economics can look *very* different. Add dynamic take rates on the supply side, and blended averages may hide more than they reveal. The more useful comparison for media activation is no longer CPM, it’s the "fully-loaded" cost or eCPM.

Keir Starmer wants age verification for social media viewability, probably. People will have to scan passport, face scan and biometrics scan to login. What happens if a grownup lets a child borrow their phone? Do you then prosecute the parents for the same woes you pursue and hunt the tech companies?

For the best chances of catching the aurora, check webcams and time substorms for maximum viewability. Webcams: go.theauroraguy.com/webcams Substorm practical guide: go.theauroraguy.com/substorm…