Your competitors are already posting technical content consistently. The audience they're building now is the pipeline they'll close next year. We can catch you up!

We analysed the accounts we manage and the pattern is the same every time: consistent posting compounds. The accounts that post 4-5 times per week grow 3-4x faster than the ones that post infrequently. The problem is that consistency requires dedicated bandwidth. Someone has to plan the content calendar, write the posts, create the visuals, schedule them, respond to comments, and track what's working. That's a part-time job at minimum. Most cybersecurity companies don't have that bandwidth internally. The founder posts for a few weeks, gets busy, and the account goes quiet. The marketing person tries but the content isn't technical enough. The intern gives it a go and accidentally posts something wrong. We've pushed tens of thousands of cybersecurity posts across our client accounts. We know what works, and we show up every day.

🦄 We are the unicorns. The hiring problem in cybersecurity marketing is that the Venn diagram of "understands offensive security" and "knows how to run a LinkedIn strategy" has almost no overlap. You either hire a marketer who can run campaigns but needs every post reviewed by engineering, or you convince a technical person to do marketing and they hate every minute of it. We solved this by building a team that's both. Pentesters and security engineers who also know what performs on social, how to write headlines, and how to turn a technical blog post into a week of content. One of our clients put it best: "Finding technical talent familiar with cybersecurity that are also marketers is like hunting for unicorns."

A generic marketing agency wrote a LinkedIn post for a cybersecurity client that described nmap as a "new tool". The comments were not kind. Technical audiences can tell in one sentence whether the person writing knows what they're talking about. Good content brings leads, bad content damages credibility with the exact people you're trying to reach. Our content team is technical. The posts we write can survive the comments section.

Most cybersecurity founders I talk to know they should be posting, but they have a product to ship, investors to update, a team to manage, 3 kids, a dog, and a mortgage. Social media falls to the bottom of the list every week. Then every month. Then you look up and it's been six months since your last post and your competitor has gained 20K followers. We run the social accounts for cybersecurity companies so the founders can focus on what they're actually good at. We've done it for companies at every stage, from pre-seed to publicly traded. We're really good at it.

You hired a marketing person. They're great at marketing, but they think SSRF is a typo. We've managed social for Bugcrowd, NetworkChuck, ProjectDiscovery, and dozens of other cybersecurity organizations. Our team are cybersecurity natives who also know how to write content that performs. hackercontent.com

🛑 If you're marketing a cybersecurity company - read this.  Imagine how many of your problems you could solve if there was a company that: 👉 Specialized in cybersecurity marketing specifically 👉 Had a team that was technical so that they could deeply understand your product 👉 Had worked with many of the largest companies in the world including Cisco, Google, Tenable, Semgrep, Wiz, Bugcrowd, HackerOne... 👉 Had designed and executed some of the most successful cybersecurity marketing campaigns ever 👉 Is currently managing a bunch of cybersecurity brand accounts and founder accounts on socials 👉 Wanted to work with you Wouldn't that just be a dream? hackercontent.com

The choice is obvious!

This seagull knows

Cybersecurity marketers/founders, don't be this guy

Let us handle the marketing for you.

Cybersecurity folks, you're too busy to be creating your social media content.

The best social media strategy for cybersecurity startups at the moment is founder-led. We are managing more and more personal founder accounts and seeing really good results vs. brand accounts. This is doubly true on LinkedIn!

You've tried running your own social media accounts. You got 3 likes and gave up because it's not worth your time. Get us to do it. We'll get way better results, and you'll get more clients out of it.

One solid technical blog post should become 8 pieces of content: a Twitter thread, a LinkedIn post, a short video script, an infographic, newsletter content, a webinar topic, a podcast talking point, and a lead magnet. Stop creating from scratch every time. Get us to do the hard work 👇 hackercontent.com

If your pipeline depends on referrals, you don’t have a marketing engine, you have a hope strategy. If you're not sure what to do next, it's content. Content is the only channel that compounds. Every post is a salesperson that doesn’t sleep, and every blog is a closer that doesn’t take PTO.

Something to think about... a lot of cybersecurity marketing campaigns fail because they are too safe. Safe content gets ignored. Pick a stance, something real - then publish like you mean it.

Founders doing their own marketing is the most expensive hobby in cybersecurity. Let us build authority while you build the product.

Founders running their own social accounts is the same as “I’ll just do my own pentest.” Possible, but expensive and inconsistent.