Brand strategist to start-ups and grown-ups; futurist; author; podcast co-host. More here: apple.co/3xd6H9h; ahanft.substack.com/
Joined November 2007
- Tweets 5,640
- Following 1,914
- Followers 1,240
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161 Photos and videos
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Check out my latest article:
What the Gift Basket Can Teach Us About Marketing
linkedin.com/pulse/what-gift… via @LinkedIn
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hanft retweeted
16 Nov 2025
According to Adam Hanft (@hanft), people don’t beat a path to your door for functionality--they come for the way your brand satiates their hunger once they arrive. Read more about in @Inc: en.incarabia.com/focus-on-8-… #business #leaders #brands #marketing #sales #strategy
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hanft retweeted
28 Jul 2025
We hired a college intern. Today's his first day. Here's what he just sent me.
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My latest #incmagazine column reaches into the batting box for some important lessons for all of us in back-to-back meetings. And no reflection time.
What Pete Rose’s Batting Practice Ritual Proves About the Power of Post-Mortem Meetings inc.com/adam-hanft/what-pete…
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#fortune just published my column which offers a way for the #NSF and other agencies to re-enamor themselves with the American public, funded by sympathetic billionaires. Thanks @stevemollman for your editing chops.
fortune.com/2025/03/07/gover…
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#PaulNewmanDay He would have been 100 today, so I am busting out this piece I wrote, reflecting on his passing many years ago.
www-huffpost-com.cdn.ampproj…
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The paradox of choice is eroding consumer confidence and driving shopping cart abandonment rates to staggering heights. @hanft trib.al/Vk8x3V3
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The Fever of Futility and the End of Species Self-Esteem , by @hanft open.substack.com/pub/ahanft…
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The ‘Relevant Experience Trap’ Stifles Innovation , by @hanft open.substack.com/pub/ahanft…
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hanft retweeted
4 Nov 2024
The Letter to the Editor that the Baltimore Sun won't publish:
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Next time someone mechanically asks you if you've worked in a specific domain, send them this article.
The ‘Relevant Experience Trap’ Stifles Innovation inc.com/adam-hanft/the-relev…
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Either people have no idea or they want to be in on the joke.
13 Oct 2024
This restaurant does not exist.
Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG.
It seems normal until you realize the photos of the food venue are AI.
The posts get thousands of likes and comments from people who have no idea.
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My latest #incmagazine column. Hope it is a wake-up call for my friends and colleagues in the marketing and branding communities. It is SO easy to fall into check-the box complacency. I think every day about #defenderbias as I describe it here. inc.com/adam-hanft/is-your-s…
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My latest #incmagazine column, compelling way to build #thoughtleadership and brand power. "How to create lists that help drive business." @hanft inc.com/adam-hanft/book-list… via @Inc
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Thanks #fortunemagazine for giving me the opportunity to compare #rondesantis and #beyondmeat fortune-com.cdn.ampproject.o…
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