Brand strategist to start-ups and grown-ups; futurist; author; podcast co-host. More here: apple.co/3xd6H9h; ahanft.substack.com/

Joined November 2007
161 Photos and videos
hanft retweeted
16 Nov 2025
According to Adam Hanft (@hanft), people don’t beat a path to your door for functionality--they come for the way your brand satiates their hunger once they arrive. Read more about in @Inc: en.incarabia.com/focus-on-8-… #business #leaders #brands #marketing #sales #strategy
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17 Nov 2025
When I look at the #epstein matter through the lens of #branding - my usual focal length - I end up a story like this, my most recent #substack post ahanft.substack.com/p/jeffre…

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hanft retweeted
We hired a college intern. Today's his first day. Here's what he just sent me.
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24 May 2025
My latest #incmagazine column reaches into the batting box for some important lessons for all of us in back-to-back meetings. And no reflection time. What Pete Rose’s Batting Practice Ritual Proves About the Power of Post-Mortem Meetings inc.com/adam-hanft/what-pete…
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8 Mar 2025
#fortune just published my column which offers a way for the #NSF and other agencies to re-enamor themselves with the American public, funded by sympathetic billionaires. Thanks @stevemollman for your editing chops. fortune.com/2025/03/07/gover…
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hanft retweeted
26 Dec 2024
The paradox of choice is eroding consumer confidence and driving shopping cart abandonment rates to staggering heights. @hanft trib.al/Vk8x3V3
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15 Dec 2024
The Fever of Futility and the End of Species Self-Esteem , by @hanft open.substack.com/pub/ahanft…

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24 Nov 2024
The ‘Relevant Experience Trap’ Stifles Innovation , by @hanft open.substack.com/pub/ahanft…

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hanft retweeted
The Letter to the Editor that the Baltimore Sun won't publish:
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24 Oct 2024
Next time someone mechanically asks you if you've worked in a specific domain, send them this article. The ‘Relevant Experience Trap’ Stifles Innovation inc.com/adam-hanft/the-relev…
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20 Oct 2024
Either people have no idea or they want to be in on the joke.
This restaurant does not exist. Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG. It seems normal until you realize the photos of the food venue are AI. The posts get thousands of likes and comments from people who have no idea.
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14 Sep 2024
My latest #incmagazine column. Hope it is a wake-up call for my friends and colleagues in the marketing and branding communities. It is SO easy to fall into check-the box complacency. I think every day about #defenderbias as I describe it here. inc.com/adam-hanft/is-your-s…
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hanft retweeted
27 Jan 2024
Thanks #fortunemagazine for giving me the opportunity to compare #rondesantis and #beyondmeat fortune-com.cdn.ampproject.o…

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