Email Marketing Professional, Automation Advocate, Speaker and Author ...to send or not to send? My favorite hobby is buying things just to track it!
Joined February 2010
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Email marketing in 2026 isnβt just evolvingβitβs leveling up.
New rules from Gmail, Yahoo more mean you must master:
β
Authentication
π€ AI (the good bad)
π List hygiene
Hereβs what the experts at @Kickbox tell us π
π loom.ly/6N6LcVE
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π€ Do you take and wear conference t-shirts?
Also, do you feel that Dela cheated by wearing his on the 2nd day?
Make sure to check out episode 300 of the HMBT Podcast for some out of the box thinking about #emailmarketing.
π§ Listen: loom.ly/M1UVuj4
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Proof of Dela wearing the shirt. π
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I am starting out 2026 by celebrating episode number 300 for the HMBT Podcast! π
π€© I am joined by Dela Quist to discuss a few email marketing myths and overall email strategy.
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loom.ly/M1UVuj4
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I love how Dela thinks different than most marketers, and challenges us to rethink frequency, engagement, reputation and more.
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Listen: loom.ly/M1UVuj4
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Here is a riddle for you π€
Do you know the answer?
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In the new year, it will be very tempting for you to "Thaw Out" your older email lists! π₯Ά
Before you do:
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1οΈβ£ Make sure to re-verify them using a tool like Kickbox
2οΈβ£ Only send to them if they have opted-in in the past
3οΈβ£ Re-introduce yourself since they may have forgotten who you are!
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I would say that you might want to simply discard any email addresses that are 1 years old since the ROI and engagement for those folks may be low. They can always add themselves back to your list at a later point.
Happy New Year's Eve Eve! π
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Sometimes it's a little things sometimes it's the quirky things that make you stand out as a brand.
I recently had an interesting experience at Burger King that stood out, but not sure how cheesy it was? π€ͺ
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If your company does not have written values or a mission statement, make fix it. They only work when people see their role in them. Leadership sets direction, teams bring it to life. Clear goals beat micromanagement. π‘
More in Episode 299 with Jack Wrigley of Omnivery.
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π§ Listen to the whole episode: hankhoffmeier.com/hmbt-299-jβ¦
Episode 299 with Jack Wrigley from Omnivery is live.
Key takeaways:
π§ Focus beats noise
π Leadership happens at every level
π€ Relationships beat cold outreach
Makes sure to listen to the episode! π§ loom.ly/ur4FIyE
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We spend so much time guessing what our customers wantβ¦ when we could just ask. π‘
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π People want to be helpful, especially if they feel like theyβre part of something.
π You donβt need a massive incentive if the ask is clear, warm, and benefits them.
π Progressive profiling (collecting little bits of data over time) beats clunky preference centers.
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Donβt overthink it. Sometimes the best way to learn about your audience is to send a friendly email and ask them one simple question and build from there
Make sure to listen to the whole episode with Tricia!
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What do you think is the most popular gift item this year? π€
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People buy with Emotion and back it up with Logic. π₯° π§
Make sure to play into that with your marketing. π€
During the holiday season, inbox filters become stricter.
To ensure the best deliverability, make sure to maintain consistent sending patterns, have proper authentication, high engagement, and use relevant personalization.
loom.ly/CgvMQ3k
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