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Patrick Hanlon @hanlonpatrick

Founder primalbranding.co author “Primal Branding": Required reading @YouTube Build belief systems to build audiences/advocacy/WOM @primalbranding

Joined March 2009
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Patrick Hanlon@hanlonpatrick
May 29
The story about Stanford’s own innovation is evergreen. ➡️ medium.com/p/2ee1d81f77de?so…

How Stanford University Built Its Own Billion Dollar Start-Up

Founders Amanda Calabrese (left) and Greta Meyer used the Stanford method to build their startup Sequel Spiral™ PHOTO: SEQUEL

primalbranding.medium.com
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linkedin.com/posts/patrick-h…

What a Fragmenting Digital Economy Means for Global Competition | Patrick Hanlon

HBR claims 9.3 million American jobs and $757 billion in annual income could be lost due to AI displacing human work. Global digital economy is devolving. https://lnkd.in/geXkDRZZ

linkedin.com
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Some 9.3 million American jobs and $757 billion in annual income could be lost due to AI displacing human work. hbr.org/2026/06/what-a-fragm…

What a Fragmenting Digital Economy Means for Global Competition

Digitalization has reshaped the global economy for 25 years, but emerging forces—from U.S.–China tech rivalry and geopolitics to AI’s uneven impacts—are fragmenting what was once a more unified...

hbr.org
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Rasa Vineyards is resetting people’s expectations of wine. primalbranding.medium.com/ca…

Can WaWaWa Winery Rasa Vineyards Repeat The Impossible?

Rasa Vineyards is trying to reset people’s expectations of wine. “We don’t want to create the best varietals. Or the best blends. We want…

primalbranding.medium.com
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Can WaWaWa Winery Rasa Vineyards Repeat The Impossible? medium.com/p/can-wawawa-wine…

Can WaWaWa Winery Rasa Vineyards Repeat The Impossible?

Rasa Vineyards is trying to reset people’s expectations of wine. “We don’t want to create the best varietals. Or the best blends. We want…

primalbranding.medium.com
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Patrick Hanlon retweeted
Joumana
@JoumanaElomar
May 31
Replying to @hanlonpatrick
You were ahead of the game sir!
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Remember, You don't suck. They do. Just published "What You Are Not, Can Be More Powerful Than What You Are" medium.com/p/what-you-are-no…

What You Are Not, Can Be More Powerful Than What You Are

Every powerful brand community faces a group of contrarian nonbelievers who oppose what you’re all about. Pagans.

primalbranding.medium.com
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What is Mamo? medium.com/@primalbranding/w…

What Is Mamo?

“Mamo is the AI agent designed to manage your finances,” says the announcer voiceover in a new spot launched for @Mamo_agent.

primalbranding.medium.com
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Employees are your first advocates. inc.com/rebecca-hoeft/if-you…

If Your Employees Don’t Believe it, Your Customers Won’t Either

Strong brands align culture, behavior, and customer promise.

inc.com
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Some Beauty Brands Leave TikTok Shop As Its Economics Don't Add Up beautyindependent.com/?p=184…

Some Beauty Brands Leave TikTok Shop As Its Economics Don't Add Up

Some emerging beauty brands are exiting TikTok Shop, citing margin pressure, steep discounting and customer lifetime value concerns.

beautyindependent.com
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Eight Mexico City restaurant interiors good enough to eat dezeen.com/2026/02/22/mexico… via @dezeen

Eight Mexico City restaurant interiors good enough to eat

We dive into restaurant interiors in Mexico City that utilise formal innovations and materials to showcase the city's world-class cuisine.

dezeen.com
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Fresh podcast via popular marketing strategists @ckdanton @kirstenludwig @instagoodcompany on the principles of @PrimalBranding methodology. Building (or re-building) your brand? “Timely and spot on.” Watch like share connect youtu.be/zVpIMEkxz0w?si=I1lx…

It’s 2026. You’re a Brand. Here’s How to Build It. (7 Principles)

If you're job searching, pivoting, or starting something new, this ...

youtube.com
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Who Is Martina Skangalova? The woman with two birthdays. medium.com/p/who-is-martina-… #startups #tech #BrandIdentity

Who Is Martina Skangalova?

She knows how to stand in front of an audience, even if it’s an audience of one. Her marketing and branding skills are intense, practiced…

primalbranding.medium.com
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What's The Difference Between Fad And Fashion? The Build. linkedin.com/pulse/whats-dif… via @LinkedIn

The Difference Between Fad And Fashion? The Build.

Fads show up as viral yet shallow, while Fashion has more meaning, an artistic edge, intentionality and the power to stick. Drill deeper.

linkedin.com
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“Beware The Apes Of God” by Patrick Hanlon primalbranding.medium.com/be…
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026 Delta invents futures, then tests them! open.substack.com/pub/tailwi…
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Mandani floodwaters. Winner.
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Startling Upside For The Recently Unemployed. Stop living inside someone else's dream, start your own dream. medium.com/p/startling-upsid…

Startling Upside For The Recently Unemployed

Here’s the upside for the over 250,000 people recently repurposed (unemployed). Good for you. You thought you were worried about work-life…

primalbranding.medium.com
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Outsider Art meets Folk Art. Tattoo flash from Sailor Jerry, Brooklyn Joe, Earl Brown, Samuel F. O'Reilly, Harry Lawson, Al Kemp, Tom Berg, "Rosie" Camanga, museum exhibitions and others now up for auction. primalbranding.medium.com/bl…

Blue Chip Tattoo Flash Auction Proves Great Art Can Be Skin Deep

In 1996 there were approximately 15,000 tattoo parlors operating in the United States. Today, there are over 42,200 tattoo artists…

primalbranding.medium.com
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We feed AI while people are starving.
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