Chelsea Co-owner Todd Boehly on the importance of being a global brand: "If you look at Dodgers, Lakers, Chelsea, these are all giant brands.
The brand is global. The awareness is global. The fanbase is global. They’re more than football clubs. They are lifestyles. They are entertainment platforms.
Everyone wants something to root for, right? These give people things to root for.
But if you look at the UK, there are 116 professional football clubs.
There are a lot of examples of businesses, or clubs, that have not done financially well. To compete, you have to have a revenue, and to have a revenue, you have to have a global footprint.”
(via
@kierangill_DM)