2nd Business Session: A roundtable discussion with 3, local, business leaders on How to grow, manage and enjoy your business. We will be joined by @Kathryn Hughes of Kayak PR, Sam Page of @hello7dots and Monica Bradley of MB Associates.
Free to attend
➡️kingstonchamber.co.uk/chessi…
After a quick lunch, we’re back listening to @josepheglover, Claire Ferreira, @areej_abuali chatting the rise of marketing communities⬆️ Key quote: ‘only build a community if you actually need one, otherwise build a sales channel 👀’ #fom23
@PossibleGround from @Vimeo just gave a excellent talk on how you can make video work for you 🎬 Advertisers need be filmmakers in this day and age, since only 1% of videos online are watched to completion! So, how? (Continued in thread) #fom23
1. Ugly works! Not ugly people, transgressive & surprising video.
2. Create urgency.
3. Give your brand a face: use humanity to transgress.
4. Interactive video.
5. Surprise the audience. 💥
We just heard from @markritson on properly executing a brand purpose, here’s the 10 key points (continued in thread):
1. Say less.
2. Say it more often.
3. Say it to everyone.
4. Say it with 60% of you budget.
5. Say it with better creative.
#fom23
Excited to be at the @BIMA conference today with a host of great speakers. The @ministryofsound venue is creating some nostalgia. We’ll be sharing some insights here throughout the day.
#bima#branding
One year, I won't eat too much at lunch at #brightonseo. But this, this is not that year! Now getting a facinating tour from @broderick of how people are creating memes using AI and the tools they use.
BrightonSEO time! Mike, Head of SEO's turn on the twitter account.
@TheHodge kicked off with a great talk about common Technical SEO issues across the web. He said Hreflang, and half the audience visibly shuddered.
We'll definitely be checking out @richlawre's very cool technique to measure the impact of LinkedIn campaigns when no Click has been recorded. There's always a correlation between 'push' media & success via other channels - it's not always straightforward to track @searchsocshow
Great quote from @heyvickijakes at this afternoon's @searchsocshow - "When you spend small budgets, it's going to take time to see results". It's perfectly feasible to achieve the goals set by smaller businesses with tight budgets, but you need to set expectations upfront.