For independent artists, every content creator who uses your music is an opportunity to reach a new audience.
One video can introduce your song to thousands of potential fans. That's the power of creator-driven music discovery 🎧
What’s trending right now in content:
👉slower edits
👉storytelling > aesthetics
👉music that feels personal
🔥Why it works: taps into identity positioning
Independent artists 🎤:
Your song doesn’t need a label.
It needs distribution inside content.
Every time a creator uses your track =
new audience → new fans → new streams
That’s how discovery on Thematic works.
In April, Beauty and GRWM content surged 78% month-over-month on Thematic! 💄Spring content is rechanneling what creators publish & which music they reach for.
🎧The dominant combo: Warm/Sympathetic vibes, Groovy movement, R&B or Indie Pop music. #thematic#youtubecreators
82% of fans now discover artists through video. AKA your YouTube channel can be a place where those casual listeners either join the family or move on. #SongtrustAmplified partner @hellothematic shares the key for turning a quick scroller into a fan: songtr.st/4rheI5q
Rebranding is scary, exciting, and very chaotic 😅🫠
We’re so proud of what we’ve built and so grateful for the creator community that’s supported us through it 💗
we love getting messages from you all about your favorite features! Keep them coming ✨