Is my content for fun or is it a business? This is a common question I see in the @heycreatorhey community. It took me way too long to answer that question because looking back, I realized I was doing too much of the content for fun. You might think to yourself, "Well, content is supposed to be fun" and yes it is. But when you're saying "oh, I'm going to have fun doing this", then it can lead to differentiated topics. That's a problem because people don't know what to associate you with. If it's a business that makes money, here's what you need to figure out: - What's your niche? - What's the primary topic? - What's the ideal customer profile? - What kind of problems do they have? Understanding each of those pieces took me a couple of years to figure out. And even when I was starting on YouTube, I spent 10 months having fun. Early on, I do think that's important because you need to get the reps in. But eventually, if the outcome is "I want to have a business around this" - you have to focus on what the elements of that business are.

Episode 026 with @charliprangley is now live 🎉 We discuss: - the roles of design & branding for creators - how to get outside help for your design - ConvertKit's rebrand process much more! Listen on your favorite platforms!

Episode 025 with @Harris_Bryan is now LIVE 🎉 Topics include... - why you need to sell expensive things first - how to borrow other people's audiences - the one-word, undefeated marketing strategy Watch now: youtu.be/8l3fIw12dpg

A reminder that whatever your "thing" is... From tech, to scrapbooking, all the way to hamsters... There's a group of likeminded people waiting for you to join them.

Episode 024 of The HeyCreator Show is now live 🎉 @iamjasonlevin joined us to discuss: - how to think in memes - being human on the internet - why memes can actually make you millions Watch now: youtu.be/9_GtP3mUrJA

As creators, fear only comes when we truly care about what we're launching. cc: @CoreyWilksPsyD

When the other person starts talking about the struggles they're facing... Stay there and actively listen! They might just bring up a problem with a solution ONLY you can solve...

Worried about the way you look on camera? You're probably dealing with The Spotlight Effect. @cahouser

Episode 023 of The HeyCreator Show is now LIVE 🎉 It's a full Creator Advice episode! Questions from @cutthepod, @jayyanginspires, @nausheena and @MichaelNatelli on building leverage, career moves, engaging video editing and more. Watch now: youtu.be/SGHfhaF3nO0

Love this from @CoreyWilksPsyD The real reason people follow you:

What if 100% of your sales calls were successful? They can be, if you reframe them into SERVE calls:

Episode 022 with @CoreyWilksPsyD is now LIVE 🎉 We covered: - The Four Horseman of Fear - Why you SHOULD change your niche (if you want to) more! Watch now: youtu.be/_qCuI3Eo6A8?feature…

Do you have to give real, tactical advice on a 1-1 intro call? Or would you better off simply being a therapist for the other person? Here's John Meese on giving advice during a prospect call:

Excited for the next round of guests we have for the @heycreatorhey show! - @iamjasonlevin talking memes and internet personality - @Harris_Bryan talking coaching, team, and systems - @charliprangley talking design, side hustles, and building a creative career Who else should we get on the show?

Episode 021 with John Meese is now LIVE 🎉 After today's video, you'll never hop on a sales call again. Instead, you'll... well, you'll need to see the video for that. Watch now: youtu.be/jFEnyEkJa8s

How valuable is the problem you solve for others? A successful coaching offer isn't just about your ability to solve their problem and put them on the right track — it's about the actual return-on-investment you're providing.