Hot take: most stores asking about "going headless" shouldn't. It's powerful and it's also a way to turn a simple store into an expensive engineering project. Solve the actual bottleneck first. vicentereyes.org
A beautiful store that doesn't sell is just expensive art. Aesthetics get attention; systems convert it. If yours looks great and converts poorly, the problem isn't the design. vicentereyes.org
Building in public: putting together a Django React SaaS boilerplate so I can ship new products in days, not weeks. Auth, billing, and the boring-but-critical plumbing, solved once. Reuse forever. vicentereyes.org
Tech debt works like financial debt: ignore it and the interest compounds. Every "we'll fix it later" makes the eventual fix bigger, slower, and more expensive. Pay it down on purpose. vicentereyes.org
Most of your traffic is on a phone. So why was your store designed on a 27-inch monitor? "Responsive" isn't the same as actually usable on mobile. Design for the device people actually buy on. vicentereyes.org
If you can't name your top 3 funnel drop-off points right now, you're optimizing blind. Set up proper funnel tracking first. You can't fix what you refuse to measure. vicentereyes.org