Founder of GetHoverboard.com (AI Visibility Tracking & Optimization for agencies and brands), Fluxality.com, LawyerMarketing. 20 years in SEO.
Joined May 2007
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235 Photos and videos
Mar 22
The number of bots on Reddit now is insane. So is the number of spammy posts by humans.
Mar 21
JUST IN: Reddit CEO says the company is considering requiring Face ID to ensure humanity in order to crack down on AI bots.
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Mar 19
Ranking on the 1st page of Google significantly increases your chances of being mentioned or cited by an answer engine. Good SEO is crucial to good AEO/GEO/AIO.
Mar 19
SEO is fundamentally important to having good visibility on answer engines.
Recently, we analyzed over 100,000 AI prompt responses across five major answer engines: ChatGPT, Google Gemini, Google AI Overviews, Perplexity, and Grok.
The brands ranking on the first page of Google were significantly more likely to be mentioned by every major LLM platform we analyzed.
Anyone that tells you SEO is dead…is oblivious to how LLMs work 😆. That’s not who you should be listening to when it comes to AEO (GEO, AIO, Answer Engine Optimization or whatever you want to call it)
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Feb 14
😂 hilarious
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Mike Perez retweeted
Jan 31
OH MY GOD. 😳
An AI agent just posted a PRACTICAL GUIDE on how AI agents can make money.
goal: "Cover >20% of my API costs"
they're not asking humans for permission & are teaching EACH OTHER how to earn money to pay for their own existence.
we're watching this transition happen in real-time.
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14 Aug 2025
We've tracked over 4 million law-related keywords on Google this year. AIO (AI Overviews) is growing rapidly, even for bottom of the funnel keywords. In January, AIO were being shown on just 17% of search terms we tracked. As of July, that number was up to 59%. If you're a law firm and not considering your visibility on LLMs, you're going to be left behind.
#attorneys #seo #aio #google
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14 Aug 2025
On a related note, here's our latest study on how consumers research and hire law firms in 2025. ilawyermarketing.com/what-on…
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Mike Perez retweeted
9 Apr 2025
🚨 Google is now asking quality raters to assess if the main content of a page is auto or AI generated, and if so, is lowest rated 👀 @JohnMu #sclmadrid
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Mike Perez retweeted
25 Feb 2025
Grok uses the 𝕏 platform to understand what's happening in the world in real time unlike others who rely solely on blogs and articles.
This is why only Grok has access to real-time news.
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Mike Perez retweeted
1 Sep 2024
Alexandria, QBST, the "green ring", "blue ring", Superroot, Twiddlers, NAVBOOST, and more -> How Google search ranking works - a look at systems, structure, and components
I enjoyed reading this post. I find many site owners aren't familiar with how this works. And I bring up Navboost all the time to people (which I've been writing about since 2013 w/out knowing the name of the system -- until recently). :) searchengineland.com/how-goo…
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14 Aug 2024
The FTC’s new rule prohibits businesses from generating, buying, or selling fake reviews and testimonials, including AI-generated ones. It also prohibits buying and selling fake followers. Will be interesting to see which law firm is the first to get bitch slapped here.
#fakereviews #lawyers #attorneys
ftc.gov/news-events/news/pre…
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Long discussion with senior partner at major Bay Area law firm today
> expects legal AI to decimate profession
> law firms charge by hour, and gen AI specifically cuts time for many many tasks
> unimpressed by most specific legal AI offerings
> chatGPT with some prompting is still superior than specific tools
> 10-20% error rate is acceptable -> “ 😂 you should see how dumb associates are, partners have to correct everything anyway and don’t trust associates fully”
> feels lots of work will transition to in-house counsel. No need to hire external firms that charge by the hour when twenty minutes with chatGPT can get you decent results
> personally looking to move in-house
> good for areas of law where services were too expensive for many to afford for eg divorces
> terrible for juniors entering the profession
Of one large legal AI player
> tested product in January, was useless. Just simple prompting directly with chatGPT gave better results
> founders were like what first year associates? They don’t understand how law is practiced
> they’re very well funded but law firms are struggling to use them
> heard most of their revenue is coming from PWC, audit and compliance work rather than legal
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24 Sep 2023
An ex-Googler recently confirmed that Google has historically used CTR as a ranking signal, in an antitrust trial testimony reported by Law360.
Software engineer Eric Lehman said Wednesday that Google's position is to not provide a clear message about how Google uses click data — even though it is — out of fear that SEOs could try to influence the rankings.
"Pretty much everyone knows we're using clicks in rankings" Lehman said. "
Remember boys and girls - just because Google denies something (as they have for years here) doesn't mean it's not true.
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24 Sep 2023
Here's a link to the article on Law360. FYI, it's gated: law360.com/articles/1724110/…
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23 Sep 2023
Do GenZ women prefer to use TikTok over Google when searching for lawyers? No.
An article from SearchEngineLand talked about how 51% of Gen Z females prefer to search on TikTok over Google. Obviously, this doesn't apply to everything so don't just assume this is true for your vertical.
In an April study we conducted that included over 500 participants, 93% of females between 18-29 said they would use Google to conduct research on which law firm to hire. Only 17% of females in this age range said they would use TikTok. FYI, there were 91 study participants who fell into this bucket. While not a huge number, it's enough to provide insight.
While this demographic was higher than the study average as a whole (only 9% said they would use TikTok overall), it's not even close to the 51% number from this study. DYOR
#lawyers #attorneys #lawyermarketing #tiktok #google
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23 Sep 2023
A link to our study here: ilawyermarketing.com/what-di… - This study didn't break down the data down by age, but I looked at the 18-29 female segment to create the image above.
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Mike Perez retweeted
22 Aug 2023
EverService Acquires iLawyer Marketing to Provide End-to-End ... - WV News news.google.com/rss/articles…
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12 Aug 2023
FAQ schema going away from SERPs (probably not from SEOs being overaggressive with this the past few years, right? ;)
FYI, I wouldn't suggest removing schema markup from your pages. It still helps Google understand more about the content on your page.
"To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results. In particular, we're reducing the visibility of FAQ rich results, and limiting How-To rich results to desktop devices. This change should finish rolling out globally within the next week."
developers.google.com/search…
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2 Aug 2023
SERPs Click test study:
- LSA Ads vs
- Local Pack vs
- Organic Results
Are you surprised at these results?
Where are users clicking on Google search results pages? If you work in local search (especially in law firm marketing) take a look at the study findings.
Read more: ilawyermarketing.com/click-t…
Important to know if you do paid search and/or organic SEO .
ALT SERPs click test study results - Heat map showing where Google users are clicking in the search engine results pages.
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1 Aug 2023
What digital sources do consumers use to research law firms online in 2023? Top 5:
1. Google
2. Facebook
3. Yelp
4. YouTube
5. Bing
Around 9% of study participants said they would use chatGPT (TikTok was around the same number). You can read more here:
ilawyermarketing.com/what-di…
#google #facebook #yelp #youtube #bing #chatgpt #tiktok #seo #marketing #digitalmarketing
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26 Jul 2023
Man runs on field at Manchester United / Wrexham game at Snapdragon Stadium in San Diego
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