12 months ago,
@himtkw and I graduated from college and started
depths.so.
Till today, we spent thousands of $$$ and made $0.
Here’s what happened.
We launched Depths in July, this is the metrics between July to Dec 2023:
🎉 5k registered users
🤯 Launched 2 challenges and gained ~2 million social media impression
📈 ~500 average WAU
The numbers are not bad. But we invested a lot of cost (time and $) in developing, launching and maintaining the community, all without a clear monetisation approach.
The original master plan was to grow the f**k out of the DAU and find ad customers. But our volume is no way close to a B2B ad deal. (It was not a smart plan 😅)
So we ain't making any money.
Things were tough. You burnout and doubt yourself. You fall into the ‘founder spiral’ coined by
@FarzaTV.
Things need to change.
The Changes
Peter and I had a meeting in the final week of 2023, and decided to change the work model and funnel from <building → growing user base → monetising> to <monetising → building → growing>
And based on that, we came up with 3 action plans in this month:
1. We will launch a redesigned version of
depths.so with a freemium model 💰
2. We will launch
designand.build (our fullstack software studio) for external projects 📐
3. We will launch a new product MVP (stay tuned) 🚢
I will be posting about the above plans as they unfold. We’re now actively working on 1. and will have some existing teasers available soon.
Myself & I
And personally as a human being, 2023 was a year of generalist - things were between exploring, making, thinking, marketing, building and running a company.
In 2024 I want to focus more on honing my design skills and building great products. Cause design is my deepest passion.
Also I will be more active on Twitter to share design works and our indie hacking journey, and make more connections and hop on calls with like-minded ppl.
Lastly, thank you to all friends I made and talked to in 2023. It was a pleasure knowing you and I’m glad to be part of your journey. Let’s crush it together in 2024. 🤙