a year ago everyone laughed at crypto cards.
today there are 50 of them fighting for the same wallet.
the ones winning aren't the ones with the most features.
they're the ones that picked a specific person and built everything around them.
here's how we see the competition right now 👇
@RedotPay: picked the person in Lagos, Jakarta and Manila who just needs dollars that work. 60% of the market followed.
@Plasma: picked the stablecoin believer. built an entire chain around one idea.
@ether_fi: picked the DeFi native. let them spend without ever leaving yield.
@useTria: picked the person tired of choosing chains. made the problem disappear.
@KASTxyz: picked the heavy spender. built the best rewards product in the space.
@coca_card: picked the security obsessed. MPC, non custodial, no compromises.
@spritzfinance: picked the person who just wants to pay bills with crypto.
@AviciMoney: picked the person who won't give up their keys. made self custody spendable.
@gnosispay: picked the on chain purist. real settlement, nothing in between.
@BleapApp: picked the traveller. zero FX, global coverage, 2% back.
@holyheld: picked the wallet native. your card, your wallet, directly connected.
@brightyapp: picked the European user who wants both worlds. regulated, clean, simple.
@itstuyo: picked the US user who wants yield while they spend. self custody included.
@KoloHub: picked the emerging market user who needs dollar access today.
the market just crossed $7.8 billion.
every product struggling right now has the same problem, they never picked a person.
they built for everyone and ended up with no one.
the winners already know who they're for.
which one picked your person? 👇