Before you start planning videos to create for a client? How often do you do your research first?
And by research, I didn't mean looking at their website, reading the product page. Or looking at reviews on their social media, reddit or amazon...
I mean, understanding the consumer segments your creatives can target through their psychological triggers, desires and deep pain points?
Not just "Busy mom of 4", or "busy professional"...
Onboarded a new client for creative strategy today and did it the old school way - pen and paper = 10 pages of back to back research.
I'm excited to hop on a call with them tomorrow to align with the timelines and goals - plus I can explain the whole Meta Andromeda - Gem - Lattice and what that means for our creatives.
Hook variation IS NOT ENOUGH.
But more or that later π
#ugc #ugccommunity #dtc