Meet Joe, a new Muslim, from Liverpool, who took his Shahada in 2023 watching a @mohammed_hijab video. "I think for a long time, my life before Islam was very much dictated by desires. Growing up in Liverpool, taking part in certain things, you know, going out and partying — it just feels normal, like a part of what it means to be a young kid having fun. But the more you take part in some things, the more you realise that they don't fulfill those questions burning inside of you.

🌍 The Ummah has a message to share. On 11th July, Muslims across the globe will unite for Global Dawah Day as part of iERA’s Global World Cup Dawah Campaign. Will you answer the call? 🤝 worldcupdawah.com #WhatsYourGoal #WorldCupDawah #GlobalDawahDay #CallingToAllah

⚽ USA 4-1 Paraguay. Amid the noise, chants, and celebrations, a conversation about Jesus (peace be upon him) was taking place. This is the opportunity the World Cup creates. People come for football. But many are open to talking about faith. 🤝 Be part of the Global World Cup Dawah Campaign: worldcupdawah.com #WhatsYourGoal #WorldCupDawah #CallingToAllah

⚽ Salahuddin is in Texas, and the Global World Cup Dawah Campaign is officially underway! Join us behind the scenes as our teams across the USA, Mexico, and Canada make the most of this unique opportunity to share Islam with the world. 🤝 Get involved: worldcupdawah.com #WhatsYourGoal #WorldCupDawah #CallingToAllah

How can AI and technology serve dawah? That was the question at the heart of our fringe event during Muslim Tech Fest week. We brought together Muslims working in AI, tech, media, product, and innovation to think about one thing: How can we help more people hear the message of Islam? The room was filled with ideas, experience, and a genuine desire to contribute. Not everyone is a da’ee. But everyone has skills Allah has given them. And when those skills are directed towards dawah, new possibilities emerge. This was just the beginning. #iERA #Dawah #CallingToAllah

⚽ 𝗨𝗻𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗨𝗺𝗺𝗮𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 The world is gathering. Will we be there to call people to Allah? 🤝 𝗝𝗼𝗶𝗻 𝗶𝗘𝗥𝗔'𝘀 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗮𝘄𝗮𝗵 𝗗𝗮𝘆 worldcupdawah.com #WhatsYourGoal #WorldCupDawah #CallingToAllah #Islam

⚽ “𝐈𝐓’𝐒 𝐂𝐎𝐌𝐈𝐍𝐆 𝐇𝐎𝐌𝐄.” That’s the question England fans are asking. As the FIFA World Cup 2026 begins, we’re asking another question. Thousands of people will gather. Thousands of conversations will happen. Many will never have spoken to a Muslim. Many may be hearing about Islam for the first time. Will we be there to share the truth? The opportunity is here. 🤝 𝐉𝐨𝐢𝐧 𝐢𝐄𝐑𝐀’𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝐃𝐚𝐰𝐚𝐡 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧: worldcupdawah.com #WhatsYourGoal #WorldCupDawah #WYG2026 #CallingToAllah

⚽ 𝐖𝐡𝐚𝐭’𝐬 𝐘𝐨𝐮𝐫 𝐆𝐨𝐚𝐥? Wherever you are in the world, you can be part of calling people to Allah. 🤝 Join iERA’s Global World Cup Dawah Campaign: worldcupdawah.com #WhatsYourGoal #CallingToAllah #Islam

⚽ Alhamdulillah, we officially launched iERA’s Global World Cup Dawah Campaign at the Muslim Tech Fest-London. Throughout the day, attendees stopped by to learn about the campaign, experience the VR Shahadah Journey, and explore how they can be part of sharing Islam during this FIFA World Cup 2026. 🤝 Join the campaign: worldcupdawah.com #WorldCupDawah #CallingToAllah #iERA #Islam

Alhamdulillah, a fantastic day at the Muslim Tech Fest London 🙌🏽 We had the opportunity to connect with hundreds of attendees, share the work of iERA, showcase our VR Shahadah experience, and launch our upcoming World Cup Dawah campaign. Jazakum Allahu khayran to everyone who visited the stall, asked questions, and took the time to learn more about calling people to Allah. #MuslimTechFest #iERA #CallingToAllah #Dawah

Today at Muslim Tech Fest London , we’re giving a glimpse of what’s to come. 🥽 Experience our VR Shahadah journey. ⚽ Discover iERA’s World Cup Dawah Campaign. 🤝 Find out how you can be part of sharing Islam on a global stage. Visit us at Stall #26. #WhatsYourGoal #WorldCupDawah #MuslimTechFest #CallingToAllah

𝟗 𝐝𝐚𝐲𝐬 𝐮𝐧𝐭𝐢𝐥 𝐭𝐡𝐞 𝐅𝐈𝐅𝐀 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 𝟐𝟎𝟐𝟔 The world is gathering. Will Muslims be there to call people to Allah? 🤝 Join iERA’s global World Cup campaign: worldcupdawah.com/ #WhatsYourGoal #WorldCupDawah #CallingToAllah

𝑬𝑰𝑫 𝑴𝑼𝑩𝑨𝑹𝑨𝑲 𝑭𝑹𝑶𝑴 𝑻𝑯𝑬 𝒊𝑬𝑹𝑨 𝑻𝑬𝑨𝑴 A special Eid Mubarak to all reverts celebrating Eid for the first time. May Allah accept our prayers, sacrifices, and good deeds. 🤲🏽 #EidMubarak #iERA #islam #callingtoAllah

THE DAY OF ARAFAH | GLOBAL DAWAH LIVE APPEAL x.com/i/broadcasts/1nGnRRBey…

THE DAY OF ARAFAH | GLOBAL DAWAH LIVE APPEAL x.com/i/broadcasts/1qKVmmyMd…

Today is the Day of Arafah. A day where sins are forgiven. A day where duas are answered. A day where hearts return back to Allah. Join iERA live today as we reflect on the legacy of Prophet Ibrahim (AS), sacrifice, tawheed, and the responsibility of calling people to Allah. Featuring: Shaykh Abdurraheem Green Subboor Ahmad Salahuddin Patel 🔴 LIVE NOW | 4PM–9PM (BST) 📺 Watch live: youtube.com/live/-64dYg0oWsk… #Arafah #DhulHijjah #iERA #Islam #CallingToAllah

THE DAY OF ARAFAH | GLOBAL DAWAH LIVE APPEAL x.com/i/broadcasts/1AxRnnZbm…

Alhamdulillah, a beautiful turnout for Arise & Warn in Chorley during the blessed days of Dhul Hijjah. The evening centred around one important reminder: dawah matters. From brother Ellis sharing his journey to Islam, to reminders from Shaykh Abdurraheem Green and reflections on iERA’s work across the world, the event encouraged the community to reflect on the responsibility of calling people to Allah. May Allah accept everyone who attended and supported the event 🤲🏽 #AriseAndWarn #iERA #Islam #Dawah #CallingToAllah