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IFACTORY @iFactoryBoston

Delivering innovative, inspiring, and intelligent interactive solutions for higher education, publishing, not-for-profit, and healthcare. #WebDesign

Joined February 2010
  • Tweets 4,969
  • Following 1,076
  • Followers 1,764
806 Photos and videos
Texas community colleges are becoming a national model. At @TACCMarketers, Beth Carron and David White from @SanJacCollege presented “The 1,000,000-Mile Website,” showing strategy, design maintenance beat constant redesigns.
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iFactory is now a Slate Silver Preferred Partner through @Technolutions. Slate CRM is the leading admissions CRM in higher education, supporting enrollment, student success, and advancement efforts at more than 2,000 colleges and universities. Learn more! bit.ly/4fpcpLg
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Heading to #TACCM2026? If your institution’s website were a car, could it handle a 1,000,000-mile road trip? Join Beth Carron and David White for “The 1,000,000-Mile Website” and explore strategy, governance, design, and long-term success. Learn more. bit.ly/4u7dZVE
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Google Says AISEO Is Just SEO. Half True, and the Other Half Matters Most for Higher Ed. The institutions that show up in AI search answers will be the ones whose websites tell distinctive, specific, citable stories. Read more on our blog: bit.ly/4nVtMpp
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We're offering free customized AI Readiness Audits for higher ed institutions. You'll see exactly how AI search tools currently find, interpret, and represent your .edu. Learn more and request yours today. bit.ly/42JP7Iz
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We’re excited to welcome Brittany Pearce to the iFactory team as our new Digital Strategist! With experience in higher ed strategy and mission-driven storytelling, she brings an audience-first approach to creating digital experiences that truly connect. bit.ly/4dbGnRB
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We’ve written up what we've learned about how SEO and GEO actually compare for higher ed: what's the same, what's genuinely different, and where to focus optimization work over the next two quarters. Read our latest blog. bit.ly/4f62FW2
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18% of high school students have ruled out a college based on AI tools. Your site isn’t just a website — it’s your hardest-working asset and a redesign is a reality check on how students see you. With AI shaping choices, that gap matters more than ever. bit.ly/422t7Z9
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Traditional SEO led students to blue links. AI Search Optimization (AISEO) puts your institution directly in the answer. If prospects ask AI about your programs, this playbook in our latest blog ensures you’re part of the conversation. bit.ly/4vV5jUG
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Most Drupal vs. WordPress debates miss the point. After over 20 years with both, we’ve found they’re equally enterprise-ready. The real question: which fits your organization? Our new piece covers six factors to decide. Read more. bit.ly/4ezDAT9
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At iFactory, we test higher ed websites with the actual humans our clients are trying to recruit. Listening to Gen Z and Gen Alpha think out loud is one of the most useful (and most fun) parts of the work. Their language is evolving fast.
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Join us on April 28 from 9:00–10:30 AM for a not-so-typical networking event hosted by @semrush, with Beth Carron, iFactory’s Director of Higher Education Services and a Boston-based digital strategist. Learn more and register today. bit.ly/47YUqXI
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AI search optimization and human storytelling. They sound like opposite ends of a spectrum. At @UofIWebCon this week, the thing that surprised people most was how much they overlap. We presented "How AI Is Rewriting the Rules of Search in Higher Ed," a session about this shift.
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Michigan just cut down the nets for the first time in 37 years. If you work on a university website, there's more to learn from this tournament than you'd think. Our latest blog dives into 7 things the 2026 Final Four can teach your higher ed web team. bit.ly/4mbGAH2
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"Different by design” isn’t just a tagline. It’s a strategy. At WebCon next week, our very own Jeremy Perkins will dive how the @ubaltmain reimagined its digital presence and became truly different by design. bit.ly/4c1qb3
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Over time, digital content can become cluttered with outdated information, making it harder for users to find what they need and for your organization to achieve its goals. Simplifying content helps users find what matters faster. Read our latest blog. bit.ly/4s9AgBo
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Student search is changing fast: 60% of Google queries end without clicks, and AI tools answer first. At WebCon 2026, iFactory will share how SEO AI overlap and what higher ed teams should do now. April 9, 9:45–10:45 AM CT (Virtual) bit.ly/4sI8Y6f
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This year’s @ncmpr_national keynote was @davejorgenson, former Washington Post creative force behind the TikToks and now Local News International Media cofounder. His advice for community college marketers: Reels, Shorts, TikTok — pick one & start.
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We just got back from @ncmpr_national's conference. iFactory was proud to sponsor and present at this year's gathering. Our session, "The 1,000,000-Mile Website," explored how strategy, smart design, and routine maintenance can break the expensive redesign cycle.
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We just finished a session at the @ncmpr_national Conference on building long-lasting websites with strong strategy, smart design, and regular updates. The Q&A was great. If you joined and want to keep the conversation going, we’d love to connect.
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