I’ve actually tested this myself.
There was a time I charged ₦50k–₦60k per flyer.
But let’s be honest, long term, that model doesn’t really work in Nigeria.
At some point, the client will realize:
“I can get this cheaper elsewhere.”
Or they’ll just pay a designer monthly on retainer instead.
That’s the reality.
Flyer design alone is not a strong standalone service here.
Even the designers charging that range are usually adding motion design or extra deliverables to justify it.
And even with that, the market is still not deep enough yet.
Ask yourself honestly:
How many ₦100k flyers can you realistically close in a month?
And how many of those clients will come back consistently?
Except you’re working with clubs or entertainment brands, demand is not stable.
So I had to rethink things.
I focused on:
• Adding more value (motion design, strategy)
• Targeting international clients
• And moving into brand design
Now I charge ₦1M per project and don’t need volume to survive.
If you’re a flyer designer:
Don’t just shout ₦100k pricing because Twitter said so.
Skill up, expand your offer, or reposition.
Because flyer design alone won’t carry you long term.